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Have you got a 2019 content calendar for your blog? (How the 2019 media diary can help in just a few hours of using it)

You already know that creating regular content is the key to building your email list, generating new leads and boosting sales.

In fact, creating valuable content for your audience was probably one of your main business goals for 2018.

But… you got busy. Friday afternoon would roll around and you’d realise you didn’t have any ideas for next week’s blog. Before you knew it a month (or more) had passed and your audience hadn’t heard from you once.

Sound familiar?

Job number 1: Stop beating yourself up. You’re far from alone in feeling this way.

Job number 2: Hit the ground running in 2019 with a content calendar.

A content calendar is the perfect way to counter your previous blocks. Having your blog content mapped out in advance will help you stay consistent and save those last minute panics where you frantically scroll through your social media feeds for inspiration.

I realise that the thought of creating an entire content calendar sounds like it’s going to be an awful lot of work. But I promise it’ll be worth it. And with the right strategy it’ll take far less effort and far less time than you’re imagining.

The 2019 Media Diary is the ideal tool to help you set up your own content calendar. It’s an A4 desk diary, jam-packed with hundreds of awareness dates and key dates to help you plan your media content for the year.

Here’s how the diary can help you plan your 2019 content calendar in just a few hours.

It’ll motivate you to set aside some time to plan

Having the 2019 Media Diary in front of you is a physical prompt and reminder to make time for your content planning.

You may feel like you can’t afford to block off a few hours hours to work on content plan. But just think how much time you currently spend trawling the internet for ideas for your blog, newsletter or social media posts.

If you were to add this time up over the space of a month I bet it would add up to a lot more.

Setting aside a specific block of time to work on your content calendar will be far more productive than working in fits and starts. You’ll soon find yourself in the creative zone where your ideas are flowing. Finding a quiet place where you feel relaxed and you know you won’t be disturbed is also a good plan.

It’ll help you set your intentions

It’s important not to forget why you create content in the first place. You probably have a specific goal, whether it’s to establish your expertise, to promote certain products/services, attract traffic to your website or a mixture of all three.

The 2019 Media Diary is a place where you can write down your reasons for creating content which will help you decide when and where you should publish your content, as well as giving guidance on what to publish too.

It’ll help you create an annual content plan around key dates

The 2019 Media Diary contains hundreds of significant dates and awareness days.

Some will be immediately relevant to your business, such as London Fashion Week if you’re a clothing brand, April’s Walk to Work Day for a shoe design company, or National Doughnut Day for a food-related business.

Other awareness days and key dates may be less obvious but can still provide a great jumping-off point for ideas.

For example, parenting blogger Jenni Fuchs used International Mother Language day to create a really engaging post about raising bilingual children. Jenni had written about raising bilingual children before but basing a new piece of content around this key date allowed her to come up with a new angle. Read: how to double your web traffic in 10 easy steps. 

The diary also contains a handy template(available as a printable to Media Diary Owners’ Club members) that allows you to create a yearly overview where you can note any additional key dates for your industry along with any key dates in your own business, which could inspire even more content ideas.

It’ll help you create quarterly, weekly and daily plans

Once you have your annual content overview based around specific events and key dates, the diary helps you to break things down into quarterly, weekly and daily plans.

There are templates for each with additional pages as printables for anyone who’s signed up to the Media Diary Owners’ Club. 

Using the key dates you’ve already noted, you’ll be able to create a quarterly plan based around one key piece of content per week, whether that’s a blog, vlog, infographic (or something else entirely).

The diary then includes sections for your weekly plans where you break down that one key piece of content per week into a separate piece of smaller repurposed content for each day.

From here, you can use the templates to plot which content will go out on each day across which channels.

There’s more information on how to plan content using the 2019 Media Diary in this blog on how to use your 2019 Media Diary.

And don’t forget that you can repurpose your content ideas to make them go further. Just one key awareness date could be the springboard for a blog post that could be transformed into an email, a social media post or a vlog, saving you even more time.

By following this strategy (and don’t worry, the 2019 Media Diary goes into far more detail to help you with your planning) you’ll have a full year’s worth of content ideas within just a few hours.

With a bit of effort, a great strategy and the 2019 Media Diary to guide you through the process, 2019 will finally be the year you hit your content goals.

2019 Media Diary - take a look inside from Janet Murray on Vimeo.

Get a copy of your 2019 Media Diary and if you need more support and accountability you can get that in the Media Diary Owners’ Club. Find out more about the difference between the 2019 Media Diary and Media Diary Owners’ Club.

How The Media Diary Can Help You Plan 52 Weeks of Social Media Content

So you’ve decided that 2019 is going to be the year you get serious about your marketing and you’re ready to commit to publishing regular content consistently.

What next? Well, you need a content planning tool and - if you’ve not already got your hands on a copy - the 2019 Media Diary is just what you need.

What is the 2019 Media Diary?

The 2019 Media Diary is an A4 desk diary designed to help you plan your content for the year. It’ll help you decide which content you’re going to post where and includes hundreds of awareness days and key dates you can use to generate ideas for original and shareable content.

There’s also useful checklists, to-do lists and prompts to make sure that you stay consistent and on track.



How can the 2019 Media Diary help you create 52 weeks of blog content?

The diary takes you through a content planning process that starts by taking a broad look across the year ahead before zooming in closer to focus on each quarter, week and, eventually, each day.

The diary includes annual, quarterly, weekly and daily planning sheets. For those who prefer more support, guidance and accountability, the Media Diary Owners’ Club is a great option and includes these planning sheets as printables. Find out more about the difference between the 2019 Media Diary and the Media Diary Owners’ Club.

Create your annual content plan

With the diary in front of you, think about the key things that are happening in your business in each quarter of the year. Are you attending or speaking at any events or industry conferences? Are you running a sale in your online shop or launching a new product/service?

At this point, aim to list at least three key things for each quarter.

Top tip: Use the planning sheet on page 10 of the diary to help with this. If you’re in the Media Diary Owners’ Club this is available as a printable.

Now, using the suggestions in the 2019 Media Diary, pick two or three awareness days/key dates that are relevant to your business in some way.

For example, if you have a pet business, National Love Your Pet Day in February could provide a great source of inspiration for your content. If you have a food business, you could create content around National Pie Day in January or Financial Capability Week in November if you’re in the finance sector.

Top tip: Stay open minded at this stage and just write your ideas down. With a bit of creative thinking many of the hundreds of key dates listed in the diary could be relevant to your business if approached from the right angle.

Create your quarterly content plan

Now it’s time to focus in on your quarterly content planning.

I suggest you aim to create one key piece of content a week, whatever your chosen content form – blog/vlog, podcast, Facebook Live or infographic, for example.

If you repurpose each of these weekly pieces of content into multiple, smaller pieces of content (more on this later) you’ll only need 12 ideas for each quarter.

Because you’ve created your annual content plan first, you already know the key events, dates and business activities taking place throughout 2019, so now when it comes to plotting your key piece of weekly content throughout the quarters, it’s easy to ensure your content will be timely and relevant.

For example, if you’re a social media strategist and know you’ll be launching a new beginners’ Facebook ads course in February, you can plan content on how Facebook advertising can help your business, whether boosting posts is a good idea and how much it costs to hire a Facebook ad strategist in the weeks running up to your launch.

If you sell pet tags and know you’re launching your new spring collection in March, you can plan content on why pet tags are important, the best places to buy them and the potential hazards for February (just to give you a few examples).

Top tip: It can be hard to think beyond 90 days when it comes to planning in a little more detail so consider just planning one quarter at a time, and diarise a time to plan the next quarter.

Create your weekly content plan

Now’s the time to zoom in even closer and decide on the content you’ll publish each week.

I’ve already mentioned that by repurposing your one key piece of weekly content you’ll have enough content to share throughout each week.

So this is the point at which you plan how you’ll break each piece of weekly content into smaller pieces of content.

For example, if you produce a weekly blog this could be repurposed into a video where you give a summary of what’s written in the blog. You could then use a design tool like Canva to create an infographic pulling out the key points from the blog and a quote card to be shared on social media based on a key sentence from the blog. You could even use an audiogram tool like Headliner to create a recording of you reading a snippet of the blog to catch people’s attention on social media.

With a repurposing mindset, you’ll easily have enough content to share every day of the week and make that one original piece of content go a lot further.

Top tip: Don’t be afraid to share your content more than once. Social media is such a busy place, it’s very likely the vast majority of your audience won’t catch it the first time around so you’re actually helping people by giving them a second, third, fourth or even a fifth chance to see your content.

Create your daily content plan

So, you’ve taken a snapshot of your year in the annual planning phase, and you’ve broken that down into your key pieces of weekly content over your quarters. You know from your weekly planning which piece of repurposed content is going out each day, so all that remains is to plan how that looks across each of your platforms and social media channels.

There are daily planning sections in the 2019 Media Diary where you can write down exactly what you’re going to post on each platform every single day.

Top tip: Although the channels in the Media Diary are based around Facebook, Twitter and Instagram these can easily be adapted to suit your chosen social media platforms.

How to stay consistent with your content plan

Consistency is key when it comes to producing content and the 2019 Media Diary is designed to help you maintain it.

But when you get busy, it’s all too easy to put content creation at the bottom of your to-do-list. Often the most time-consuming part of getting your content out there is coming up with the initial ideas. By using the Media Diary, you’ve already done the hardest part.

When you’re under pressure, you know you can just refer to your planner and your topics are all decided and ready for the actual content to be created, or outsourced. And because you have a clear strategy, it will be so much easier to stay consistent.

If you think you would benefit from some extra support and accountability to help you stay on track, the Media Diary Owners’ Club is the perfect choice.

2019 Media Diary - take a look inside from Janet Murray on Vimeo.


Common concerns about 2019 Sorted

Thinking about buying 2019 Sorted the online toolkit for entrepreneurs and creatives?

It’s natural to worry about whether you’re making the right decision (and what might happen if you make the wrong choice).

If you’re not familiar with 2019 Sorted it’s an an online toolkit for entrepreneurs and creatives. It will walk you through the steps you need to create a year-long content plan for your business - in just a few hours.

It’s specifically designed for entrepreneurs and creatives who want to publish consistent content but get easily distracted and overwhelmed. Which is why it's broken down into four easy steps.

You can find out more here.

Here are some of the most common concerns prospective customers raise about about buying 2019 Sorted - an online toolkit for entrepreneurs and creatives (and my response).

Some prospective customers say they love the idea of the 2019 Sorted - the content planning toolkit for entrepreneurs and creatives. But they feel it won’t work for them because they’ve never managed to stick to a content plan in the past.

My advice:

Just because something didn’t work out the first time round, doesn’t mean it won’t ever work for you. I’ve tried and failed at least once with most things in my business e.g. email marketing, Facebook advertising, content strategy (to give you just a few examples). Each time I’ve just picked myself up and tried again.

The real game changer for me was starting a podcast. Committing to turning up twice week – regardless of whatever else is going on in my life and business – has helped me take action (and keep taking it). If you’re committed to publishing quality content in 2019 that generates a constant stream of leads and sales for your business, you can and will make time for it.

If you’re still not sure, ask yourself this: ‘Will I be happy if I’m still struggling with content creation this time next year?’ If the answer is 'no' you need to give this topic some attention.

Some small business owners tell me they love the idea of 2019 Sorted - the content planning toolkit for entrepreneurs and creatives. But they are too busy running their business to create content.

My advice:

If you want to generate a constant stream of leads and sales for your business - and not be constantly wondering where your next customer is coming from, you need to give people a reason to visit your website. That means publishing regular content - on your blog/vlog, for your email subscribers, on social media and, ideally, in the press (all of which can be can be outsourced if necessary).

It’s great to be busy, but if you’re firefighting at the expense of marketing, in a few months time, you may find you haven’t got a business.

Are you really so busy you can’t spare a few hours to invest in the long-term health of your business?

Some prospective customers tell me they love the idea of 2019 Sorted - the content planning toolkit for entrepreneurs and creatives but they can’t afford it.

My advice

If you’re not making much money - or are in the very early stages of your business - it’s understandable to be nervous about spending on training.

But investing time in learning how to create a content plan (and actually doing one) will not only save you time, it will also help you make sales in your business.

Investing in 2019 Sorted, works out as less than 47p a day. So if you’re on a budget, it’s actually a really cost-effective marketing spend.

If you’re reading this post, you’re clearly an entrepreneurial sort. The the first thing you need to do is change your mindset. Instead of saying ‘I can’t afford it’ ask yourself ‘‘what could I do to make it affordable?’ This list of ten things you can do to raise the money for training/business development should help  you generate some ideas.

Some prospective customers tell me they love the idea of 2019 Sorted - the content planning toolkit for entrepreneurs and creatives. But they already have my media diary and/or belong to the Media Diary Owners’ Club.

My advice:

The Media Diary Owners’ Club is a year-long membership for those who want ongoing support with their content planning and creation. This includes a 2019 Media Diary, four online group coaching calls and a Facebook group

2019 Sorted is an online toolkit that will walk you through the steps you need to create a year-long content plan for your business. This does NOT include any ongoing support. It is, essentially, an online course you can work through at your own pace.

So if you already belong to the Media Diary Owners’ Club unless you specifically want access to the bonus content and some of the additional printables (you can check it out here) I would advise you NOT to buy 2019 Sorted.

Some prospective customers tell me they love the idea of 2019 Sorted - the content planning toolkit for entrepreneurs and creatives, But they don’t think it’s suitable for them because they have a product-based business.

My advice

If you want to attract traffic, leads and sales for your business you need to be publishing regular content on your website -  regardless of whether you run a product or service-based business. Which means you need a content plan.

If you run a product-based business, the key is to position yourself as an expert. Instead of ‘selling’, think about how you can add value to your prospective customers. You can do this by sharing relevant advice/tips, for example.

This is exactly what Redhound for Dogs founder Debbie Humphreys does on her blog with posts like how to make camping with dogs successful, 10 frozen treats to delight your dog  and how to cope when your dog is in season. By creating valuable content that solves peoples’ problems, Debbie can attract traffic to her site. It also helps her build relationships with prospective customers. So when they’re looking to buy stylish dog attire, they know exactly where to find it.

Don’t get me wrong, it’s fine to create some content that explains what your product is and how people can buy it, but if all you’re doing is ‘broadcasting’ about your how brilliant your product is, people will soon switch off.

If you'd like to start 2019 with a killer content plan for your business then you can grab 2019 Sorted here.

Six compelling reasons to invest in 2019 Sorted

When you’re running a business single-handed it can be hard to stay consistent with your content.

You’re ‘good’ for a few weeks at time: posting regularly on all your social media networks, blogging/vlogging, sending out your email newsletter...then things get busy.

Before you know it, it’s been days (or even weeks) since you’ve published any content. And it’s not always because you’re busy. Sometimes you just feel like you’re all out of ideas.

If this sounds like you, please feel reassured that you’re not alone. Sticking to a regular content schedule can be one of the hardest parts about running an online business.

That’s why I created 2019 Sorted - the content planning toolkit for entrepreneurs and creatives.

Here’s five reasons why it could be well worth your investment.

1. You’ll create a content plan for your business... in just a few hours

2019 Sorted is an online toolkit that will walk you through the steps you need to create a year-long content plan for your business….in just a few hours.

It’s specifically designed for entrepreneurs and creatives who want to publish consistent content but get easily distracted and overwhelmed. This is why it’s broken down into four easy-to-follow steps.

2. You’ll save time (and money)

Planning your content ahead of time will not only save you time, trawling the web for content ideas, you’ll also be able to produce content in batches and repurpose your content. You can find out more about repurposing your content here).

If you use tools like Canva or Picmonkey to create content e.g. images for social media, it’s much quicker to design a template and create multiple images in one 'hit' than do it as and when you need them.

If, like me, you outsource some of your content creation e.g. design or podcast editing, it’s generally more cost-effective to commission multiple pieces of content at one time.

Get tips on how to make your content go further.

3. You’ll create more shareable content

Content that taps into a current trend and/or something everyone is talking about right now (e.g. a new film, awareness day  or a significant world event) generally performs better than generic content you can share at any time.

My 2019 Media Diary is full of key dates and awareness days you can use to plan out your content. You can buy it alongside 2019 Sorted - the content planning toolkit for entrepreneurs and creatives.

4. You’ll create better quality content

If you’re constantly in a rush, creating content the day it’s due to be published, you’ll almost certainly have to compromise on quality.

2019 Sorted will help you plan further ahead so you can be more creative in your content creation.

Planning content ahead allows parenting blogger Jenni Fuchs to plan timely, seasonal content, such as five happy hoppy books for Easter, Halloween pumpkin window pictures and our top five Christmas movies for kids.

Find out how she’s doubled the audience for her blog here.  

Planning further ahead will also allow you to tie your content in with upcoming launches in your own business. So if you sell children’s pyjamas, you might choose to launch your new Kangaroo design on Australia Day. If you make handbags you might launch on National Handbag Day or during London Fashion Week. If you’re a tennis coach, you might decide to run your online coaching challenge during Wimbledon.

All of these dates are included in the 2019 Media Diary (which you can buy alongside 2019 Sorted). And once you start mapping out your content like this, you’ll find the ideas just keep coming.

5. You’ll be more consistent in your content creation

You’ve heard the phrase ‘what gets written down gets done’. Taking the time out to map out your media content for the coming year - and create quarterly and weekly plans - will ensure your content creation actually gets done.

6. You'll make more sales

If you're publishing more regular content which is getting shared on social media, you'll move up the search engine rankings quicker (so you appear on the first few pages of Google). This will help you attract more traffic to your website and add more email subscribers to your list. All of which will result in more leads and sales for your business.

If you'd like to start 2019 with a killer content plan for your business then you can grab 2019 Sorted here.

 

How I chose the speakers for Content Live 2018

If you’re thinking of coming along to Content Live  you may want to know more about the speakers - and how I chose them.

A quick bit of background: Content Live is my annual content planning masterclass for entrepreneurs and creatives on 15 & 16  November 2018. It’s your chance to meet some of the UK’s most inspiring content creators who’ll be sharing their secrets on creating and publishing high-quality content plus how they manage to be so damn consistent). You’ll also learn how to create engaging content that attracts tons of likes, comments and shares PLUS create a content plan you can actually stick to in 2019.

I’ve handpicked the speakers for their knowledge and expertise in content creation and planning. They’re all people I’ve built relationships with over time - so I can personally vouch for their knowledge and expertise.

Here's a quick overview of the sessions, then a brief bio of each of the speakers (N.B. You'll get to meet all of the speakers, one-to-one in our speed networking session on Day 1).

Stop talking about video (and actually do it) with Dan Knowlton

Why you should be using Pinterest in 2019 (and how to do it) with Phil Pallen

What’s working on Facebook right now with Liz Melville

Creative Instagram Marketing with Bronte Huskinson & Emily Quinton

How to repurpose your content with Amy Woods

Are you ready to use audio in your marketing? with Ant McGinley

How to use your entrepreneurial superpowers to ace your content in 2019 with Osmaan Shariff

Creating your content plan for 2019 with Janet Murray

How to get more eyes on your content with Amanda Webb & Janet Murray

How to create a content automation machine for your business with Andrew and Pete

Day 1

Session 1:  Stop talking about video (and actually do it) with Dan Knowlton

KPS Digital Marketing

I first met digital marketing expert Dan when I was speaking at Social Day last year - although I’d already heard him being interviewed on a podcast and thought ‘I have to get to know this guy!’ What I love about Dan - who runs KPS Digital Marketing with his brother Lloyd - is that he doesn’t just dish out advice. He walks the talk - publishing consistent, high-quality, entertaining content  and speaking about marketing all over the world. He’s particularly strong on video marketing, which is why I’m excited he’s going to be speaking on that topic.

Listen to my podcast interview with Dan on how to create shareable content.

Session 2:  Why you should be using Pinterest in 2019 (and how to do it) with Phil Pallen

philpallen.co

I first met personal branding expert Phil when I saw him speak at New Media Europe back in 2015. I booked a consultation with him immediately. Since then, he’s spoken at a number of my live events and we’ve hosted workshops together. At Content Live Phil will be talking about how to grow your business using Pinterest - including how he’s grown his monthly views to 450k. But do grab him to chat about anything relating to visual branding and social media. Phil will also be leading two of our fringe events - our photo walk on Wednesday 14 and Twitter breakfast on Day 1.

Session 3: What’s working on Facebook right now with Liz Melville

lizmelville.com

I can’t actually remember how I met Liz, but hers was a name I started to recognise because she was commenting on my content. Then I heard her being interviewed on the sales expert Jessica Lorimer’s podcast about her business journey - including how she niched down into helping people with Facebook ads. I was looking for someone who could talk about the topic of ‘what’s working with Facebook right now’ - covering both organic and paid content - so I checked out her Facebook page (which seemed to be attracting great engagement), had a quick look at one of her Facebook Lives and emailed her with an invitation. Liz works with online business coach  James Wedmore and spoke on a panel at his recent live event in California.

Session 4: Creative Instagram Marketing with Bronte Huskinson & Emily Quinton

brontehuskinson.com

I first ‘met’ author, photographer and Instagram expert Bronte in one of the Instagram engagement pods I run for my membership community the Love Marketing Membership. She’d written a book with her mum Sarah, who was part of my membership community at the time, and joined the pod to help grow her Instagram following. 18 months on, Bronte has 48k followers on Instagram and, having recently graduated from university, is making a living on Instagram. I’m excited for her to share her story with you - along with her tips on growing your engagement and following on Instagram.

Makelight.com

I can’t actually remember how I first came across Emily Quinton...but I think it was via the Instagram expert Sara Tasker.  As soon as I heard her talking about her online membership community Makelight - which offers courses and resources for creative types -   I knew I wanted to invite her onto my podcast. At Content Live, Emily will be sharing creative Instagram marketing strategies (she has a massive 81k followers there) but you’ll also be able to pick her brains about her content creation, including how she’s built a thriving membership community.

Listen to my interview with Emily Quinton on how to build a thriving online community here.

Session 5: How to repurpose your content with Amy Woods

Content 10x

I first met Amy when I was speaking at CMA Live  in 2017 and spent lots of time with her at Social Media Marketing World in San Diego earlier this year. We’re also part of the same business mastermind. Amy is full of creative ideas on how you can take one blog post, podcast episode or video (or any other type of content you create) and turn it into multiple pieces of content - so you can reach a bigger audience. She’s also great fun - so I can’t wait for you to meet her.

Listen to my podcast interview with Amy on how to boost your web traffic through repurposing.

Session 6: Are you ready to use audio in your marketing with Ant McGinley

Ant McGinley

I first met Ant McGinley when I was speaking at Inbound in Boston in September 2018. I watched him deliver a workshop in which he got delegates with no experience of podcasting to make and publish their first podcast - live in the session. I immediately thought: ‘I have to book this guy for one of my events!’ Audio producer and presenter Ant is an expert on podcasting - so if this is something you’re interested in doing more of - definitely grab him for a chat during the event.

Day 2

Session 1: How to use your entrepreneurial superpowers to ace your content in 2019 with Osmaan Sharif

Rapid Transformation

I first met performance coach  Osmaan Sharif when he pitched me to come on my podcast. It was one of the best pitches I’ve ever received and I said 'yes' pretty much immediately. I also met him briefly when I was speaking at the Youpreneur Summit last year and have since been a guest on his podcast. He will introduce you to wealth dynamics - a personality profiling system for entrepreneurs and business owners - that can help you identify your core skills and talents (aka your ‘entrepreneurial superpower’) so you can identify content planning strategies that are best suited to your personality.

Listen to my podcast interview with Osmaan Shariff on how to find your entrepreneurial superpower.

Session 2: Creating your content plan for 2019 with Janet Murray 

janetmurray.co.uk

That’s me. As the founder of the Media Diary (now in its third year), and with 18 years’ experience as a writer and editor for national newspapers/magazines - I know a thing about how to plan and create engaging content. In this practical session, I’ll show you how to identify the key ‘seasons’ in your business and how to plan your content around them. I'll also share practical tips - and examples from my own business - on the key pieces of content e.g. blog posts, marketing emails, social media updates you should create for each product/service you launch. You’ll also get time to share your ideas with fellow business owners - and get their feedback.

Session 3: How to get more eyes on your content with Amanda Webb & Janet Murray 

Spiderworking

I first met Amanda when she invited me to be a guest on her podcast and recently got to spend time with her at Social Media Marketing World in San Diego. She has also helped me with my Facebook ads strategy. What I loved about Amanda is that she stays bang-up-to-date with the latest developments in digital marketing. She’s going to be talking about how you can get more traffic to your blog content - and I can’t wait for you to meet her.

Session 4: How to create a content automation machine for your business with Andrew & Pete

andrewandpete.com

I first met Andrew and Pete at a Seth Godin event in London a few years’ back. Since then, I’ve shared a stage with them at numerous events including CMA LiveSocial Day. They have a talent for creating entertaining content that looks spontaneous and off-the-cuff but is actually highly-planned and polished. It’s their second time at  a Janet Murray event (last time they talked about how to get anyone to say ‘yes’ to you). This time round they’ll be talking about how to create a content automation machine - sharing the tools, processes and systems they use to plan and publish high-quality consistently - and how you can do the same.

Want to be part of Content Live 2018? Book your ticket here (ticket sales close at midnight Sunday Nov 4).

Should I buy a Day 1 or Day 2 ticket for Content Live?

If you’ve been thinking about coming along to Content Live on November 15 and 16 but are unable to attend for two days, you may be wondering if it’s worth buying a one-day ticket - and if so - which day you should attend.

With that in mind, here’s a run down of what to expect on each day.

Day 1 is all about the inspiration. You’ll hear from some of the UK”s most successful marketers on how they plan & create high-quality content that attracts leads and sales for their business. They’ll cover (amongst other things) blogging, Instagram marketing, Facebook ads, social media, video marketing, Twitter, podcasting, content repurposing & more. They’ll also share how they manage to be so damn consistent with their content

Speakers

Emily Quinton (Makelight), Liz Melville (Facebook advertising strategist), Bronte Huskinson aka @Bookishbronte (Blogger + Instagrammer) and Amy Woods (Content 10X), Amanda Webb (social media consultant), Dan Knowlton (digital marketing expert), Ant McGinley (podcaster & audio editor)

With over 15 years’ experience running events I know that what people really value more than anything is the chance to meet speakers off-stage. That’s why we ask all speakers to stay for the entire two-day event (including the socials), sit at tables with delegates and make themselves fully available to delegates (including during breaks and lunches).

It’s also why we schedule all their talks in the morning and devote the whole afternoon to table talks where you get to meet every single speaker, in person, and ask specific questions that relate to your business.

Download the Day 1 programme here.

The VIP mastermind

Want to get even more value from the event? Stay on for our mastermind session at the end of Day One (eight delegates only). You'll get 20 minutes in the hotseat to talk about your business or brand and get feedback from our panel (the benefits will outweigh the scariness - honest!).

Optional sessions:

Twitter breakfast (learn more about how to attract more followers, engagement - and, crucially - customer/clients on Twitter).

Group dinner - the Bike Shed in Shoreditch.

Day 2 is all about implementation/planning. You’ll create your content plan for the coming year with practical help from myself and the other speakers.

We’ll kick off with a practical session with performance coach Osmaan Shariff who will introduce you to wealth dynamics - a personality profiling system for entrepreneurs and business owners - that can help you identify your core skills and talents  )aka your ‘entrepreneurial superpowers’) so you can identify content planning strategies that are best suited to your personality.

After that I’ll show you how to create a content plan for the entire year and guide you through the process ‘live’ in the class (with tons of practical examples from my own business). You’ll also get time to share your ideas with fellow business owners - and get their feedback.

Three Ways to Plan - Media Diary

This will be followed by a practical session on automation and scheduling with content marketing experts Andrew & Pete.They'll be sharing the tools, processes and systems they use to plan and publish high-quality content consistently (including vlogs, blogs and podcasts). They’ll let you know what’s automated, what’s done in real time and how you can create similar systems in your own business. And they’ll show you how this slick operation helps them to take people from stranger to customer - without being online 24/7.

In the final session of the day, you’ll get more time to work on your content plan and reflect on what you’ve learned. You’ll also be asked to share your content creation goals for 2019 (it’s all about the accountability!).

Download the Day 2 morning and afternoon programme.

Optional sessions:

Hot bot breakfast: learn more about how to attract customer/clients (and look after the ones you have already) using Facebook Messenger Bots

Post event-cocktails - venue tbc.

What’s included in your ticket price

  • Free 2019 Media Diary (with cover of your choice) worth £39
  • Free 60 page workbook with space notes (plus a picture
  • Light breakfast (pastries, fruit etc) and buffet style lunch  (all dietary requirements catered for - providing we have notice)
  • Snacks, tea, coffee, water and juice throughout the event
  • Beer, wine and snacks (mastermind session only)

You can see the full programme here.

So whether you're looking to be inspired, or you want a day to knuckle down and focus on planning your content for 2019 (or both), there will be something for you at Content Live.  You can grab your ticket here.