Writing

A desk with a computer and coffee cup

Stuck for content ideas? Read these 12 things…

My recent podcast launch has meant doubling my content output, prompting the inevitable question: what if I run out of ideas?  It hasn’t happened yet – but just in case it does – this week’s round-up post is all about generating content ideas. So here goes… Three clever things to do with old blog posts from …

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Why good people write bad copy (and what you can do about it)…

Does this ever happen to you? You’re feeling pretty good about something you’ve written. So you take a break to watch cat videos, stalk your ex on Facebook or whatever you do to ‘unwind’ on the web. But when you come back to your work, you realise that what you thought was Pulitzer Prize winning …

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How to write ridiculously useful web copy

Are you completely focused on reading this article? Perhaps you’re watching television or flicking between this post and your inbox. Maybe you’re in a meeting. Even if you’re 100 percent focused right now, I bet you’ve multi-tasked today: checking Facebook over breakfast, reading emails during a meeting or watching television while you shop online. So you …

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How to write exciting copy about boring things

A couple of years ago, I was asked to write a collection of research stories for a university’s 25th anniversary publication. The money was good, the deadlines manageable, but I hesitated about accepting. Why? Because some of the research topics appealed to me: cyberstalking, why women cry at work and how Antarctic explorers develop resilience, …

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11 signs you’re a good writer (word nerds will love #11)

If you’re reading this post, you probably think you’re a good writer (or would like to be). But if  you’re not too sure, here’s 11 signs writing is your ‘thing’… 1. You don’t mind being edited…in fact you think it’s a good thing Some writers have BIG egos. This generally shows up when you ask …

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49 words you should avoid in your press releases…

If you’ve been following this blog for a while you’ll know I often talk about making every word work for its place on the page. That means no fluff or meaningless jargon. If it doesn’t add anything to the story, it shouldn’t be there. When you’re writing about your own organisation, product or service, it’s …

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