Common concerns about 2019 Sorted

Thinking about buying 2019 Sorted the online toolkit for entrepreneurs and creatives?

It’s natural to worry about whether you’re making the right decision (and what might happen if you make the wrong choice).

If you’re not familiar with 2019 Sorted it’s an an online toolkit for entrepreneurs and creatives. It will walk you through the steps you need to create a year-long content plan for your business - in just a few hours.

It’s specifically designed for entrepreneurs and creatives who want to publish consistent content but get easily distracted and overwhelmed. Which is why it's broken down into four easy steps.

You can find out more here.

Here are some of the most common concerns prospective customers raise about about buying 2019 Sorted - an online toolkit for entrepreneurs and creatives (and my response).

Some prospective customers say they love the idea of the 2019 Sorted - the content planning toolkit for entrepreneurs and creatives. But they feel it won’t work for them because they’ve never managed to stick to a content plan in the past.

My advice:

Just because something didn’t work out the first time round, doesn’t mean it won’t ever work for you. I’ve tried and failed at least once with most things in my business e.g. email marketing, Facebook advertising, content strategy (to give you just a few examples). Each time I’ve just picked myself up and tried again.

The real game changer for me was starting a podcast. Committing to turning up twice week – regardless of whatever else is going on in my life and business – has helped me take action (and keep taking it). If you’re committed to publishing quality content in 2019 that generates a constant stream of leads and sales for your business, you can and will make time for it.

If you’re still not sure, ask yourself this: ‘Will I be happy if I’m still struggling with content creation this time next year?’ If the answer is 'no' you need to give this topic some attention.

Some small business owners tell me they love the idea of 2019 Sorted - the content planning toolkit for entrepreneurs and creatives. But they are too busy running their business to create content.

My advice:

If you want to generate a constant stream of leads and sales for your business - and not be constantly wondering where your next customer is coming from, you need to give people a reason to visit your website. That means publishing regular content - on your blog/vlog, for your email subscribers, on social media and, ideally, in the press (all of which can be can be outsourced if necessary).

It’s great to be busy, but if you’re firefighting at the expense of marketing, in a few months time, you may find you haven’t got a business.

Are you really so busy you can’t spare a few hours to invest in the long-term health of your business?

Some prospective customers tell me they love the idea of 2019 Sorted - the content planning toolkit for entrepreneurs and creatives but they can’t afford it.

My advice

If you’re not making much money - or are in the very early stages of your business - it’s understandable to be nervous about spending on training.

But investing time in learning how to create a content plan (and actually doing one) will not only save you time, it will also help you make sales in your business.

Investing in 2019 Sorted, works out as less than 47p a day. So if you’re on a budget, it’s actually a really cost-effective marketing spend.

If you’re reading this post, you’re clearly an entrepreneurial sort. The the first thing you need to do is change your mindset. Instead of saying ‘I can’t afford it’ ask yourself ‘‘what could I do to make it affordable?’ This list of ten things you can do to raise the money for training/business development should help  you generate some ideas.

Some prospective customers tell me they love the idea of 2019 Sorted - the content planning toolkit for entrepreneurs and creatives. But they already have my media diary and/or belong to the Media Diary Owners’ Club.

My advice:

The Media Diary Owners’ Club is a year-long membership for those who want ongoing support with their content planning and creation. This includes a 2019 Media Diary, four online group coaching calls and a Facebook group

2019 Sorted is an online toolkit that will walk you through the steps you need to create a year-long content plan for your business. This does NOT include any ongoing support. It is, essentially, an online course you can work through at your own pace.

So if you already belong to the Media Diary Owners’ Club unless you specifically want access to the bonus content and some of the additional printables (you can check it out here) I would advise you NOT to buy 2019 Sorted.

Some prospective customers tell me they love the idea of 2019 Sorted - the content planning toolkit for entrepreneurs and creatives, But they don’t think it’s suitable for them because they have a product-based business.

My advice

If you want to attract traffic, leads and sales for your business you need to be publishing regular content on your website -  regardless of whether you run a product or service-based business. Which means you need a content plan.

If you run a product-based business, the key is to position yourself as an expert. Instead of ‘selling’, think about how you can add value to your prospective customers. You can do this by sharing relevant advice/tips, for example.

This is exactly what Redhound for Dogs founder Debbie Humphreys does on her blog with posts like how to make camping with dogs successful, 10 frozen treats to delight your dog  and how to cope when your dog is in season. By creating valuable content that solves peoples’ problems, Debbie can attract traffic to her site. It also helps her build relationships with prospective customers. So when they’re looking to buy stylish dog attire, they know exactly where to find it.

Don’t get me wrong, it’s fine to create some content that explains what your product is and how people can buy it, but if all you’re doing is ‘broadcasting’ about your how brilliant your product is, people will soon switch off.

If you'd like to start 2019 with a killer content plan for your business then you can grab 2019 Sorted here.