Thinking about joining my Get Your Podcast Live in 60 Days course, but can’t make up your mind?
I get it.
It’s perfectly natural to worry about whether you’re making the right decision to invest in an online programme.
Here are some of the most common concerns about joining the programme - and my responses.
Concern 1: ‘I can’t afford it ’
Some prospective students tell me they love the idea of the course and would join if they could - but they can’t afford it.
My response: If this sounds like you, the first thing you need to do is change your mindset. Instead of saying ‘I can’t afford it’ ask yourself ‘‘what could I do to make it affordable?’
If you’re reading this post, you’re an entrepreneurial sort. So if you really want to launch a podcast, I believe you’ve got what it takes to figure out how to raise the funds.
I also believe you’re smart enough to weigh up the potential return on investment. So the second thing I want you to do is work out how many clients/customers you would need to cover the cost of your investment (including the tech/equipment costs, which I’ve outlined here).
Investing in a podcasting programme - led by two experienced podcasters - will help you get your podcast live - and start monetising it - in a fraction of the time it will take for you to figure it all out alone.
So do you really want to DELAY bringing more money into your business?
If the answer is ‘no’ then it's time to rethink your priorities and work out how you are going to find the funds. If you’re stuck, here’s some ideas for you.
Concern 2: ‘60 days seems like a long time. I want to launch my podcast sooner.’
Some prospective students tell me they love the idea of the course but want to launch their podcast in less than 60 days.
If you are currently retired, unemployed and/or have no other work commitments it is entirely possible you could launch sooner. But if you’re fitting this around other work commitments you will need to give yourself a bit more time.
That aside, there are a lot of moving parts to launching a podcast - many of which involve fitting in/around other peoples’ schedules e.g. commissioning podcast artwork, briefing your voiceover artist, booking interviews with guests. It is also likely you will need to ask for revisions/edits - which will almost certainly cause delays. Plus if you’re going down the do-it-yourself route, you will need time to get to grips with the new tools and tech.
And, as we will cover in the course, it is generally a good idea to launch with more than one episode of your podcast, which will require batch recording and editing.
All of which means you need to allow yourself a little more time than you probably think you need.
Concern 3: ‘I’m not sure if podcasting is right for me. Should I be blogging/vlogging instead?’
My response: If you are asking this question, I’m guessing you want me to give you a definitive answer as to which is better: a blog, podcast or vlog.
But here’s the thing. There is no 'best' content format.
It doesn’t matter whether you’re publishing a blog, vlog or podcast. What matters is that you’re showing up regularly and adding value for your ideal customers/clients.
Which is why - ultimately - it comes down to personal preference. Which will be most enjoyable for you? Which fits your personality and work style best? Which is easiest for you right now?
What I CAN tell you is that it is difficult to emulate the intimacy you get with podcasting. Because people typically spend much longer with you than they would if they were reading a blog or watching a video, you can build much deeper connections. And because people are typically listening to you when they're out running, walking the dog, driving their kids to school, on their daily commute, cleaning their house....they quickly start to feel as if they know you. Which - as people need to know, like and trust you before they buy - can have a really positive impact on the bottom line of your business.
Concern 4: ‘I can’t afford to take time away from my business’
Some prospective students tell me they love the idea of the podcasting course and think it could help them attract more clients/customers - but can’t spare the time away from their business.
Watching the weekly class and doing the follow-up activities is unlikely to take you more than 2-3 hours a week. PLUS we have scheduled in a couple of implementation weeks - with no live class so you can work on your podcast.
Are you really so busy that you can’t find a few hours a week to invest in your podcast? A project you’d clearly love to get your teeth into (otherwise you wouldn’t even be reading this post).
Being part of the programme will not only save you hours of time trying to figure everything out on your own (particularly the tech stuff) it will also keep you accountable.
How will you feel if you get to the end of 2020 and you’re still talking about launching your podcast, but haven’t actually done it?
Concern 5: ‘I sell products rather than offer a service.’
Some prospective students tell me they’d love to start a podcast, but don’t think it would work for them as they have a product-based business.
A podcast is a great marketing tool - for both product and service-based businesses. The trick is to focus your podcast content around how you might use the product (or one similar) rather than the product itself. So for example, I sell tons of my Social Media Diary & Planner via my podcast. I do this by creating very specific podcast episodes where I talk about how people might use the diary - rather than the diary itself.
If you have a product-based business and are worried about how a podcast might work for you, that is EXACTLY why you need to be in the programme. Colin and I can help you figure out your angle and your content schedule. We can also help you get comfortable with selling your product as part of your podcast content.
Concern 6: ‘It’s not the right time for me’
Something I hear a lot from prospective students is: ‘I love the idea of this course but I don’t think it’s the right time for me. I’m too busy working on my website/I’m building up my client base/It's too early for me.’
A bit of tough love: if you’re selling your products/services online you need to be publishing regular content - so you can have conversations with prospective customers and attract them to your website. And it is NEVER too early to get started. So if now’s not the right time to focus on your content strategy - and make sure this actually happens in 2020 - when will be?
If you’re too busy working in your business to take time out to work on your business I can pretty much guarantee that this time next year you’ll be in exactly the same position as you are right now - wondering where your next customer or client will be coming from. Do you really want to leave it a year to start making positive changes in your business?
Concern 7: ‘I’m worried it won’t work for me’
Some prospective students say they love the idea of the podcasting course, but are looking for guarantees it will work for them
I can’t give you guarantees. Because I don’t know whether you’re going to do the work. What I can tell you is that Colin and I are both experienced podcasters, who’ve helped hundreds of people to achieve their goals. I'm the host one of the UK's top business podcasts, which has had over a million downloads. Colin has helped launched hundreds of podcasts (included tons of his own). So we have the experience and expertise. The question is....are YOU going to do the work?
The key thing is that this is a partnership. We can share all our best ideas, tips and strategies - and help you figure out all the tech stuff. But if you’re not willing to put in the work to make it happen, you won’t get the results you desire. If you’re willing to do the work and follow our advice, your podcast will be live by the end of March.
Concern 8: 'I want to do a podcast...but I can't think of a topic!'
Some prospective students say they love the idea of launching a podcast, but can't think of an idea that will deliver a return on investment for their business.
That's where me and Colin come in. We'll work closely with you to figure out a topic that will be relevant for your audience and - crucially - deliver a return on investment for you and your business. And we will encourage you to pick a topic that will (a) cover the cost of your investment in the course (b) continue to help you attract your ideal customers/clients and make more money in your business.