Common concerns about the 2020 Social Media Diary & Planner

Thinking about buying my 2020 Media Diary or joining the Media Diary Owners’ Club?

It’s natural to worry about whether you’re making the right decision (and the consequences of making the wrong choice).

If you’re not familiar with the 2020 Media Diary, it’s an A4 desk diary that’s packed with awareness dates and key dates you can use to plan your media content.

If you want support and accountability you can also join the Media Diary Owners’ Club. In addition to your A4 desk diary, you’ll get a digital version of the diary (so you can print off relevant pages/sections), the Content Planning Masterclass (includes a workbook and online classes on content planning/re-purposing plus creating shareable content), additional printables to help you plan your content, quarterly live coaching calls with me plus you’ll also get my weekly inspiration newsletter (delivered by Facebook messenger or email) which will give you content ideas for the coming week (based on the dates in the diary) .

You can find out more about it here.

Here are some of the most common concerns prospective customers raise about buying the Media Diary.

Concern 1: ‘I can’t afford it.’

Some prospective members tell me they love the idea of the 2020 Media Diary and/or Media Diary Owners’ Club and would love join if they could - but they can’t afford it.

My advice

If you’re not making much money - or are in the very early stages of your business - it’s understandable to be nervous about your marketing spend.

But the 2020 Media Diary is not just a diary - it’s packed full of awareness days and key dates you can use to plan your media content for the coming year. Not only will it save you time, it will also help you make more sales in your business.

Investing in the 2020 Media Diary, works out as around 10p a day (less if you grab the pre-order price available until the 21st of October 2018). If you join the Media Diary Owners’ Club it’s less than 28p a day. So if you’re on a budget, it’s actually a really cost-effective marketing spend.

If you’re reading this post, you’re clearly an entrepreneurial sort. The first thing you need to do is change your mindset. Instead of saying ‘I can’t afford it’ ask yourself ‘‘what could I do to make it affordable?’ This list of ten things you can do to raise the money for training/business development should help you generate some ideas.

You might also want to consider the cost of researching all the awareness days or key dates yourself - do you have days to spare to do this. Or would it be a better use of your time to have them all in one place in your media diary?

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Concern 2: 'I bought it last year and didn't use it as much as I hoped'

Some small business owners tell me they bought the 2018 Media Diary but haven't used it as much as they hoped. They're worried that if they buy it again, the same thing will happen.

My advice: 

Don't beat yourself up about it. We’ve all bought resources or signed up to online training programmes we haven’t used as much as we’d like to. Sometimes life or business (or both) just gets in the way. That doesn’t mean you can’t or won’t be able to create a content marketing plan for 2019 – and stick to it.

You should find this blog post helpful: what to do if you bought the 2019 Media Diary (but didn't use it as much as you'd hoped). 

Concern 3: ‘I don’t have time’

Some small business owners tell me they love the idea of the 2020 Media Diary but are so busy they don’t have time to create content - they’re too busy running their business.

My advice:

If you want to generate a constant stream of leads and sales for your business - and not be constantly wondering where your next customer is coming from, you need to give people a reason to visit your website. That means publishing regular content - on your blog/vlog, for your email subscribers, on social media and, ideally, in the press.

It’s great to be busy, but if you’re firefighting at the expense of marketing, in a few months time, you may find you're short of customers/clients. 

Are you really so busy that you can’t spare a few hours a week to invest in the long-term health of your business?

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Concern 4: ‘It won’t work for me’

Some prospective customers say they love the idea of the 2020 Media Diary and Owners’ Club, but feel it won’t work for them because they don’t trust themselves to use the diary.

My advice:

If you like the idea of the diary, but are worried you won’t be able to stick to a content plan, I’d recommend you join the Media Diary Owners’ Club for extra accountability. In addition to your A4 desk diary, you’ll get a digital version of the diary (so you can print off relevant pages/sections), the Content Planning Masterclass (includes a workbook and online classes on content planning/re-purposing plus creating shareable content), additional printables to help you plan your content, quarterly live coaching calls with me plus you’ll also get my weekly inspiration newsletter (delivered by Facebook messenger or email) which will give you content ideas for the coming week (based on the dates in the diary).

If you’re still not sure, ask yourself this: ‘Will I be happy if I’m still struggling with content creation this time next year?’

If the answer is ‘no’ you should definitely consider joining.

Concern 5: ‘I'm not based in the UK' 

Some prospective customers tell me they love the idea of the 2020 Media Diary and Owners’ Club, but are concerned that the dates will be UK specific (because that's where I'm based). 

My advice:

Most of the dates in the diary are generic i.e. they are relevant wherever you are in the world. Where they are specific to a particular country, we specify. However do bear in mind that the 2019 Media Diary is not intended to be static document. To get the best results from the diary,  you should use the dates provided as a starting point, then personalise it according the industry/industries that are relevant to you - and where you live.

Concern 6: ‘I do all my media planning online’

Some prospective customers tell me they love the idea of the 2020 Media Diary and Owners’ Club, but feel it’s not suitable for them because they do all their media planning online.

My advice:

If you like the idea of having all the key dates and awareness dates to plan your media content - you should definitely consider joining the Media Diary Owners Club as you’ll get access to a pdf version of the diary.

You’ll also get the Content Planning Masterclass (includes a workbook and online classes on content planning/re-purposing plus creating shareable content), additional printables to help you plan your content, quarterly live coaching calls with me plus you’ll also get my weekly inspiration newsletter (delivered by Facebook messenger or email) which will give you content ideas for the coming week (based on the dates in the diary).

You might also want to consider the cost of researching all the awareness days or key dates yourself - do you have days to spare to do this? Or would it be a better use of your time to have them all in one place in your media diary?

 

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Concern 7: ‘I don’t like the size and layout of the diary’

Some prospective customers tell me they love the idea of the 2020 Media Diary & Social Media Planner, but don’t like the size and/or layout.

My advice:

Sadly, it’s impossible to create a diary with a size, shape and layout that will please absolutely everyone.

But while there are plenty of marketing planners out there, there are none (I am aware of) that offer hundreds of key dates and awareness days for small business owners. That’s the USP of the media diary.

Because we aim to include several awareness days for each day, it would be difficult to downsize to A5 unfortunately - you’d need a magnifying glass to read them.

If you like this approach to media content planning and want access to all the key dates and awareness days (without having to spend days researching them yourself), you should definitely consider buying one anyway or joining the Media Diary Owners Club as you’ll get access to a pdf version of the diary - plus additional training, accountability and support.

Some media diary owners tell us they buy the diary and use it in conjunction with another diary/planner or notebook because they have their own special way of planning that couldn’t be replicated in any off-the-shelf diary/planner. That’s absolutely fine. In fact, this is exactly how I approach my own planning (although I definitely wouldn’t be without my media diary).

Concern 8: ‘I have a product based business’

Some prospective customers tell me they love the idea of the 2020 Media Diary and Owners’ Club, but don’t think it’s suitable for them because they have a product-based business.

My advice

You can use the same approach to marketing if you have a product or service-based business (and totally should).

Let’s say you choose Ditch New Year’s Resolution Day on January 17 (one of the dates included in the diary). If you’re a public speaking coach (an example of a service-based business), you might create content about New Year’s resolutions you should drop/keep if you want more speaking gigs in 2019. If you make/sell skincare products (an example of a product-based business), you could blog about the resolutions you should drop/keep if you want healthier skin in 2019.  

If you run a product-based business, the key is to position yourself as an expert. Instead of ‘selling’, think about how you can add value to your prospective customers – by sharing relevant advice/tips, for example.

Don’t get me wrong, it’s fine to create some content that explains what your product is and how people can buy it, but if all you’re doing is ‘broadcasting’ about how brilliant your product is, people will soon switch off.

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