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If you want to raise the profile of your business online, you cannot ignore the power of YouTube.
In this episode, I talk to Jess Freeman who helps entrepreneurs get more visibility using video.
Here’s what you’ll learn in this episode:
- Jess Freeman’s business story – how she helps businesses stand out using video
- The first steps Jess recommends when setting up a YouTube channel (3:15)
- How to make use of playlists (6:08)
- How YouTube works as a search engine (and how to optimise your videos for both YouTube and Google) (8:25)
- Tips on using Google Keyword Planner for your video SEO to get more traffic (9:35)
- The difference between titles, tags and descriptions on YouTube (11:40)
- How video content can work alongside your other blog and audio content (15:38)
- Advice on using calls to action on your YouTube content (16:42)
- How to use YouTube ‘cards’ to link to other content within your channel (20:35)
- Jess’s thoughts on how much video content you need when you’re first starting a YouTube channel (22:50)
- How to get more eyes on your content and grow your audience (25:10)
- The importance of engagement on your YouTube videos – as well as subscriber numbers (27:30)
- How to ‘reoptimise’ older video content you have already posted (28:25)
- Why you should consider adding video to old blog posts (30:46)
- The optimum length for your YouTube videos (31:25)
Key resources
My video on how to write a press release
Register your interest in my course to create – and launch – your own planner
Order the 2018 media diary or join the media diary owners’ club
A PDF guide to navigating the podcast episodes
The speaking page on my website
Jess Freeman’s Jess Creatives website
Jess Freeman’s YouTube channel
Soulful PR Podcast Community on Facebook: chat about the show with Janet and other listeners
My FREE Soulful PR Facebook Community: tips & advice for promoting your business
Connect with me on Twitter, Instagram and Facebook
What to do next
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