[223] How to create and brand your own YouTube channel with Jessica Freeman

how to create and brand your youtube channel with jessica freeman

If you want to raise the profile of your business online, you cannot ignore the power of YouTube.

In this episode, I talk to Jess Freeman who helps entrepreneurs get more visibility using video.

Here’s what you’ll learn in this episode:

  • Jess Freeman’s business story - how she helps businesses stand out using video
  • The first steps Jess recommends when setting up a YouTube channel (3:15)
  • How to make use of playlists (6:08)
  • How YouTube works as a search engine (and how to optimise your videos for both YouTube and Google) (8:25)
  • Tips on using Google Keyword Planner for your video SEO to get more traffic (9:35)
  • The difference between titles, tags and descriptions on YouTube (11:40)
  • How video content can work alongside your other blog and audio content (15:38)
  • Advice on using calls to action on your YouTube content (16:42)
  • How to use YouTube ‘cards’ to link to other content within your channel (20:35)
  • Jess’s thoughts on how much video content you need when you’re first starting a YouTube channel (22:50)
  • How to get more eyes on your content and grow your audience (25:10)
  • The importance of engagement on your YouTube videos - as well as subscriber numbers (27:30)
  • How to ‘reoptimise’ older video content you have already posted (28:25)
  • Why you should consider adding video to old blog posts (30:46)
  • The optimum length for your YouTube videos (31:25)

Key resources

YouTube channel

My video on how to write a press release

Register your interest in my course to create - and launch - your own planner

Order the 2018 media diary or join the media diary owners’ club

The Soulful PR Studio

Video of Soulful PR Live

Soulful PR for Starters

A PDF guide to navigating the podcast episodes

The speaking page on my website

Jess Freeman’s Jess Creatives website

Jess Freeman’s YouTube channel

Jess on Twitter

PicMonkey

Canva

Soulful PR Podcast Community on Facebook: chat about the show with Janet and other listeners

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

What to do next

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