If you’re reading this post, you’ve probably asked for a discount (or a freebie) on one of our events/products/services. Perhaps you’re a new business owner, work for a charity or have simply missed the deadline for a discounted offer.
I’ve put together this post to explain why we have had to say ‘no’ to your request.
I thought it might be helpful to start by sharing some of the costs involved in creating our events/products.
Events: hiring a venue, paying speakers, catering, print and design, Eventbrite fees, marketing and administrative support (you can get a detailed breakdown here) plus hours of staff time.
Digital training: screen recording software, AV equipment, video/audio hosting service, print and design, proofreading, marketing and administrative support. It also takes hours of time (and years of experience) to create the content.
Products (books/diaries etc): printing, design, editing, proof-reading, marketing and administrative support. Plus hours of time (and years of experience) to create the content.
The bottom line is, we’re a small enterprise, just like you.
When you ask for a discount, you’re effectively asking us to subsidise your learning. While we’d love to be able to do something like this in the future – in the form of training bursaries for new businesses, for example – we’re not in the position to do this right now.
Trust is also really important to us.
Imagine how annoyed you’d be if you’d made the effort to get in before a deadline, then found out we were giving away discounted tickets/products to people who didn’t.
If we’re not fair and consistent – across the board – our customers will quickly lose trust in us. Including you.
So what can you do?
We do offer generous earlybird discounts, so if you’re a charity or bootstrapping business, get on my priority booking list, so you’re the first to know about them.
There is also tons of free content on my blog, podcast and social media channels. You might also like to join my free Facebook Community and make sure you’re on my email list, so you hear about all my free webinars.
You might also consider joining my members’ community, the Love Marketing Membership, as you’ll get access to the recordings of many of our live events, tons of training resources and can spread the cost over the year.