Thinking about attending Your Year in PR but can’t make up your mind? I get it.
It’s perfectly natural to worry about whether you’re making the right decision to attend a conference or workshop.
It’s not just about the ticket price. On top of the cost of your ticket, you may also need to budget for travel, accommodation, food – and time spent away from your business. So you need to be sure you’ll get a return on your investment.
With that in mind, here are some of the most common concerns small business owners raise about attending Your Year in PR – and the advice I offer.
If you’re not familiar with the event, Your Year in PR is a media planning masterclass. It’s your chance to dedicate a day planning out the content for your blog/vlog (if you have one), social media, email marketing and press activities for the whole of 2018. You’ll learn strategies you can use to generate ideas, re-purpose content and schedule well ahead of time – so you’ll never be stuck for ideas again. If you want to create content that attracts more likes, comments and shares, you can stay on for a second day of training that focuses on creating shareable content that will help you make more sales in your business
Concern 1: ‘I can’t afford it ’
Some prospective delegates tell me they love the idea of the event – and would attend if they could – but can’t afford it.
If this sounds like you, the first thing you need to do is change your mindset. Instead of saying ‘I can’t afford it’ ask yourself ‘‘what could I do to make it affordable?’
If you’re reading this post, you’re an entrepreneurial sort. So if you really want to attend an event, I believe you’ve got what it takes to figure out how to get yourself there. Here’s a list of ten things you can try to raise the money to attend a live event.
Try them and let me know how you get on.
Concern 2: ‘I can’t afford to take time away from my business’
Some prospective delegates tell me they love the idea of the event – and think it could be really beneficial – but can’t spare the time away from their business. This is particularly common in product-based business owners, who are often at their busiest in the run up to Christmas.
Are you really so busy that you can’t spare a day to invest in the long-term health of your business? Could you put in a few extra hours on a weekend or in the evenings to make up the time – or outsource some tasks that would free you up to attend?
It’s great to be busy, but if you’re firefighting at the expense of promoting your business, in a few months time, you may find you’re short on clients.
When you run a seasonal business, it’s easy to tell yourself that quieter periods are the norm – but it doesn’t have to be the way. Taking time out for some strategic PR planning could help ensure you’re busy all year round – not just at Christmas.
Concern 3: ‘I’m afraid I won’t have time to implement what I learn’
A common concern I hear from owners of prospective delegates is that they won’t get time to implement everything they’ve learned.
Taking some time out of your normal routine is bound to leave you buzzing with ideas. But once you’re back at your desk, there’s a risk you’ll get bogged down in the day-to-day running of your business and not put into practice what you’ve learned.
Make sure this doesn’t happen to you by blocking out a few hours (ideally in the week or so after the event ) to reflect on what you’ve learned and make a plan to put it into action.
If you come along to Your Year in PR, you’ll also be invited to take part in a live follow-up call with me in January 2018, which will give you accountability and a chance to ask questions about what you’ve learned.
Concern 4: ‘I sell products rather than offer a service.’
Some prospective delegates tell me they don’t think the event is right for them because they run a product-based business.
If you’re selling products online, you need to be publishing regular content – ideally on a blog/vlog, on social media and via email – so you can build relationships with prospective customers and attract them to your website (or wherever you’re selling your products). Creating a content schedule – so you know what you’re going to publish, when and where – will keep you consistent, accountable and ensure you never run out of ideas. It will also save you tons of time.
Concern 5: ‘It’s not the right time for me’
Something I hear a lot from prospective delegates is: ‘I love the idea of this event but I don’t think it’s the right time for me. I’m too busy working on my website/I’m building up my client base/I’m not ready to be the face of my business.’
A bit of tough love: if you’re selling your products/services online you need to be publishing regular content – ideally on a blog/vlog, on social media and via email – so you can have conversations with prospective customers and attract them to your website. So if now’s not the right time to focus on your content strategy – and make sure this actually happens in 2018 – when will be?
If you’re too busy working in your business to take time out to work on your business I can pretty much guarantee that this time next year you’ll be in exactly the same position as you are right now – wondering where your next customer or client will be coming from. Do you really want to leave it a year to start making positive changes in your business?
Concern 6: ‘I’m worried the content/delegates aren’t a good fit for me’
Some prospective delegates say they love my content – and the Soulful PR community – but they’re not sure if the content/delegates will be a good fit for them.
I’ve tried to give as much information as I can on the sales page – including a list of who I the event is right for (and who I think it isn’t). If you have any other questions…just ask!
It’s really not in my interest to have you at the event if it’s not a good fit for you. I want everyone who comes to have a great experience and I certainly don’t want you to leave negative feedback (!) so if it’s not a good fit for you, I’ll tell you straight. So please feel free to share you concerns and ask anything you like. Email me on [email protected] and I’ll get straight back to you.
Concern 7: ‘I’m worried it won’t work for me’
Some prospective delegates say they love the idea of the event, but are worried my media planning strategies won’t work for them.
I can’t give you guarantees. What I can tell you is that I’ve trained hundreds of people in this approach – and it works (even if you have a product-based business). The key thing is that this is a partnership. I can share all my best ideas, tips and strategies but if you’re not willing to put in the work to make it happen, you won’t get the results you desire. But if you’re willing to do the work and make media planning and content creation a priority, you will get results.
Concern 8: ‘I won’t know anyone else attending’
If you haven’t been to a Soulful PR event before, you may feel worried about not knowing anyone.
Walking into a conference hall can be intimidating – even when you do know people. That’s why I hold a briefing call ahead of the event where you can ask any questions you have. I have also created a Twitter list and a Facebook group where you can meet other delegates ahead of the event. I’m in the process of putting together a blog post on how to prepare for the event – so when you arrive at the event you’ll already feel part of the family. You can also check out this video to get a feel for what it’s like to attend a Soulful PR event.
I’d love you to join me at Your Year in PR, so if you’re ready to get your 2018 PR plan in place, then click here to book your place.