[011] You can do your own PR with Melanie Haynes


Most of us love the idea of getting coverage in magazines, newspapers and on radio & TV. But if don't have much experience of the media, it can feel like an impossible dream.

In today's episode you'll hear, first-hand, how one Copenhagen- based small business owner - Melanie Haynes - has got national media coverage for her business.

Here’s what I cover in this episode:

  • How Melanie's built a business out of being an expat in Copenhagen
  • Melanie's previous career in corporate PR - and how she used to struggle with pitching
  • How Melanie managed colleagues who had unrealistic expectations about PR
  • What Melanie has changed about the way she does PR -  and the impact this having on her business
  • How Melanie becomes a Huffington Post blogger (and what this has done for her business)

Key resources and links

How to bring Danish hygge into your home this winter (Huffington Post)

I built a business out of being an expat in Copenhagen (Guardian)

Living in a country people have finally heard of  (Huffington Post)

Is the Scandi Love of Winter Swimming Crazy?  (Huffington Post)

Nordic but Nice (Sunday Times)

Melanie's blog Dejlige Days

Melanie on Twitter 

Melanie on Instagram

What to do next

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