4 content excuses that could be hurting your business

 

We need to talk about excuses.

The excuses you might be making not to create content in your business.

Or the excuses you might be making about why the content you ARE creating isn’t generating leads and sales for your business. What I say in this solo podcast episode might sting a bit…but I promise it’s shared with the very best intentions.

Key moments

[1:20] Surprising reasons you might be struggling to create content 

[2:00] Why you can’t blame being ‘bad at tech’ for your content problems

[3:38] A common reasons mums struggle to find time for content

[5:20] Debunking the ‘algorithm’ myth

Blog post

We need to talk about excuses.

Namely the excuses you might be making not to create content in your business.

Or the excuses you might be making about why the content you ARE creating isn’t generating leads and sales for your business. What I say might sting a bit. But I promise it’s shared with the very best intentions.

1. I don’t have time

I know it’s annoying when people say this but…we do all have the same number of hours in a day.

So if you’re not creating content to promote your business – or you’re not investing the time you need to create GOOD content…it’s because you’re choosing to spend time on other things.

If you listened to my coaching interview with Frances Barrett on how to find time to create content for your business you’ll know that time is rarely the problem when it comes to content creation.

If you’re too strung out and overwhelmed to create content for your business…it may be because you’re under pricing and under valuing your products and services. But until you figure out how you’re spending your time – and what you need to change – you won’t  be able to find the time you need to devote to content.

2. I’m ‘no good’ at tech 

I know social media apps can feel overwhelming – especially on apps like Instagram, where there are different ‘spaces’ on the platform.
I KNOW just opening an app like Instagram Reels or can feel overwhelming. What do all those icons actually means – and how do you even film a flippin’ video.

But in a time where you can access high quality content online tutorials – absolutely free – you can’t blame not being good a tech for not creating engaging social media content.

The only way to get over your fear of tech is to open up the app and start using it. And if you’re stuck on something e.g. how to add text to Instagram Reels, just Google it – or search up on the app. Or ask a teenager or someone in the know.

Yes it might take you a bit of time to figure it all out…but doesn’t everything. But not being good at tech is not a valid excuse for not creating content – sorry. 

3. I’ve got a family 

Yes you might have kids or a partner/husband, pets, ageing parents….but so have many other business owners.

And they’re still managing to create content.

So why aren’t you?

When a client of mine tells me they’re struggling to find the time to create content for their business, I often ask them to tell me what they’ve done that day – and it’s very revealing. What often emerges is that they are going to the gym, supermarket, having lunch with friends, running errands for their kids/partner…before settling down to work about lunchtime.

I’m not saying you can’t ever take an afternoon off to have lunch with a friend…but if you’re serious about growing a business and you’ve only get 9am -3pm to work  (which is true for many of my clients) you need to make the most of every second. Which may mean shopping online, changing your fitness schedule and getting your partner/kids to run their own errands.

4. It’s the algorithm! 

If you’re not getting engagement on your content, it’s not because you’re posting at the wrong time.

Or because you’re using the wrong hashtags. And it’s definitely not down to the algorithm.

It’s because your content is just not engaging enough. 

It doesn’t add value for your audience – and it’s definitely not entertaining or inspiring. It’s just kind of ‘meh’….

The right hashtags and posting times can help good content perform even better.

But if your content is not engaging – this won’t help at all.

So start by figuring out what your ideal customers/clients need to hear from you.

Finally 

While this may seem harsh, if you want to build an online audience and generate leads and sales for your business – you need to stop doing this things.

And if I don’t have the courage to tell you this…I’m doing you a disservice.

If you enjoyed this dose of tough love (or even if you didn’t) tag me in on Instagram @janmurrayuk

Useful links

How to find time for social media with Frances Barrett (podcast)

Janet Murray’s website.

Janet Murray on Instagram

Janet Murray on Facebook

Janet Murray on TikTok

Janet Murray on Twitter

Janet Murray on LinkedIn

Janet Murray’s Audience Growth Quiz