Frequently asked questions

Questions about Building Your Online Audience

Your ‘audience’ is the people who engage with your online content e.g. social media, blog/vlog/podcast, email marketing.

You don’t NEED to have an online audience. You can choose to market your business completely offline if you wish. But if you want to to do business online, you do need an online audience - otherwise who are you going to sell your products/services to? 

Some people think your audience is the number of social media followers, readers of your blog or listeners to your podcast. 

But while you may make the odd sale on social media - or from your blog/podcast/Youtube channel - the majority of sales will happen in your inbox. 

PLUS it’s almost impossible to reliably predict and track income from sales on social media. 

 

This is why building your email list is the single most important thing you can do in your business. Which means the number of engaged email subscribers you have on your list is the most reliable measure of audience size.  

 

In order to build your email list, you need an audience of people who engage with your content (otherwise how are you going to get people to join your email list?). 

This is why I recommend starting by building your audience on social media, then moving on to content (e.g.blog, podcast./Youtube) before tackling email marketing. And that’s exactly what I cover in my Build Your Audience Programme

This depends on your sales goals. But in my experience working with hundreds of coaches, creatives and consultants, it takes most people at least a year to build an engaged online audience (often longer). And it’s something you have to keep working on as your business grows.

This depends on your sales goals. The average conversion rate for online sales is 1-2%.
Which means for every 100 people on your email list, only a small number will actually buy from you.

If you’re a coach selling 1-2-1 coaching and need 20 clients a year, you may only need a thousand or so on your email list. If you sell lower-priced products or online courses/memberships you’ll almost certainly need to shoot for 10k or beyond.

So whatever it is you’re selling…you almost certainly need a much bigger audience than you think.

It’s never too late - or too early - to build an online audience. But if you’re struggling to make sales online, you need to start sooner rather than later. If you don’t, six months down the line, you may not have a business. 

Ideally yes. Otherwise who are you going to sell to? 

People often think they can use cold ads. But ask yourself this: when’s the last time you invested in an online course/membership or live event after seeing an ad? While there are always exceptions, most of us need to get to know, like and trust someone before we hand over our hard-earned cash. 

Which is why it’s generally best to start building your audience organically before you start using advertising. 

If you have the budget to hire a strategist and/or a testing budget for ads, a Facebook ad campaign can work, but you’ll still need to ‘warm up’ your audience with content before they’ll buy from you.

Find out: how to build an audience for an online course/membership. 

 

Just ask them. Find 10 of your ideal clients/customers and ask them where they spend time online. Then start sharing some content on that platform and test and tweak accordingly (see the next question). 



Just ask them. Find 10 of your ideal clients/customers and ask them what they would like to hear about. But don’t just leave it at that. People sometimes tell you what they think you want to hear. Which means you’ll need to test and tweak different types of content until you figure out what works best (i.e. what gets the most engagement). And do remember that it’s not about numbers of followers/likes. Your best measure of success is comments and conversations. 

 

Bonus tip: Making a list of your most frequently asked questions is an easy way to generate content ideas for your audience. The questions on this FAQ page could be turned into ten blog posts/podcast episodes/Youtube videos and/or social media posts. In fact, many of them already have! A

Also look at your competitors - and particularly those who have a bigger audience than you. The more you understand about the type of content that captures your ideal clients’ attention, the better placed you’ll be to create your own engaging content. 

While it’s tempting to think you need to be active on every single platform, it’s much better to start with one or two. Once you’ve mastered those, and understand what works, you can replicate your strategy on other platforms. Spread yourself too thin, and you could wind up being ineffective on multiple social media platforms (and wasting time and money in the process). 

Bonus tip: Making a list of your most frequently asked questions is an easy way to generate content ideas for your audience. 

The questions on this FAQ page could be turned into ten blog posts/podcast episodes/Youtube videos and/or social media posts. In fact, many of the already have! 

Also look at your competitors - ideally those who are have a bigger audience than you.  The more you understand about the type of content that captures your ideal clients’ attention, the better placed you’ll be to create your own engaging content. 

Working With Janet Q&A

There are currently three ways you can work with me (all outlined here). 

If you have something specific you want to learn - or just want to get a feel for my teaching style - you might want to buy one of my playbooks/masterclasses. 

If you are looking for ongoing support and accountability - and want to be able to ask me questions about your progress  - join my Build Your Online Audience Programme. 

If you would like 1-2-1 access to me, I may be able to offer  consultancy/training (depending on availability). Email: [email protected] for more details. 

I work with a small number of clients in a group programme that includes some 1-2-1 coaching and in-person mastermind days. 

Enrolment is by invitation only and all participated must have been part of my Build Your Online Audience Programme for a minimum of 90 days and be able to demonstrate they have the necessary grounding to be part of the group.

Email my team on [email protected] and they can advise. 

Please take a few moments to complete this short questionnaire and one of my team will get back to you ASAP. If a call is needed, they can advise how/when to book. 

My next event is #2020 Sorted - my annual content planning masterclass for coaches, creatives & entrepreneurs. Find out more

Please email [email protected] with the following details and someone in my team will look into it ASAP. To deal with your query effectively please include the following information in your email: 

  1. What you ordered 
  2. The date of your order
  3. The email address you used to make your purchase

Having all of this information to hand - in one place - will help us resolve your query more quickly.

Please see the information below re: response times.

RESPONSE TIMES

My working hours are 9-5pm (BST/GMT) Mon-Fri. If you have emailed about a product/service you have ordered from my website and/or you are an existing client with a query about a programme you are participating in you can expect to receive a reply from someone in my team within 24 hours if it’s a working day (longer if it’s the weekend).  We do receive a lot of emails though, and sometimes things can get missed. So if you haven’t heard anything back after 24 hours please don’t hesitate to remind us.


My team members keep the same hours…so please respect their right to have an evening/weekend. This includes private messaging them on their personal Facebook accounts. If you do want to contact the team via Facebook please go via my page but we do really do prefer email. Having all of this information to hand - in one place - will help us resolve your query more quickly 

My working hours are 9-5pm (BST/GMT) Mon-Fri. If you have emailed about a product/service you have ordered from my website and/or you are an existing client with a query about a programme you are participating in you can expect to receive a reply from someone in my team within 24 hours if it’s a working day (longer if it’s the weekend).  We do receive a lot of emails though, and sometimes things can get missed. So if you haven’t heard anything back after 24 hours please don’t hesitate to remind us.


My team members keep the same hours…so please respect their right to have an evening/weekend. This includes private messaging them on their personal Facebook accounts. If you do want to contact the team via Facebook please go via my page but we do really do prefer email. Having all of this information to hand - in one place - will help us resolve your query more quickly 

The potential transformation is stated on the sales pages for my various products/services. You will also find client testimonials across the site. 

But ultimately the only person who can do the work is YOU. 

As with anything in life/business, you only get out what you put in. 

So if you don’t use the learning materials provided - and/or use the strategies I suggest - the only person responsible for that is you. 

To that end, you must take personal responsibility for your own learning. Which includes asking for help if you need it. 

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"In the short time I've been using Janet's strategies engagement in my group has doubled"

"I used to struggle to get engagement in my Facebook Group. In the short time I've been using Janet's strategies engagement in my group has doubled, views of my posts have tripled and my comments have risen from one or two on a post to dozens. More importantly though, my members are starting to talk to each other."
Moyra Mackie, Coach

“Engagement in my Facebook group is up 396%”

“Before using Janet’s strategies I was lucky if I got a handful of comments on my social media posts. Within days of using her strategies one of my LinkedIn posts had attracted 64 comments. Engagement in my Facebook group is up by 396%!”
Anna Iveson, Virtual Assistant Specialist

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The content planning masterclass for coaches, creatives and entrepreneurs - Nov 14th & 15th