Do you struggle to come up with daily content to engage with your audience and ultimately make sales?

From dogs in hairdressers to comments made by strangers at a speaking event - find out how everything can be turned into a content opportunity with these practical marketing tips.

Here’s what you’ll learn in this episode:

  • What a dreadful print error with my book taught me about marketing (3:10)
  • Different types of stories that people want to hear (7:25)
  • How to make your content about your audience (even when it isn’t) (8:55)
  • How to create engagement around your content (13:42)
  • Why you need to create content which is easy for your audience to engage with (19:36)
  • Why everything is a content opportunity (28:17)
  • TRIGGER WARNING: Janet talks about baby loss, skip to 44:05 if you would rather not listen (36:05)
  • How sharing personal content will help build up trust with your audience (36:05)


Vlog 003: Writing my talk for Inbound 2018

Episode 229: How to get big press coverage on a small business budget with Sally Bunkham

Sally Bunkham’s article in The Independent: I’m fed up with people criticising new mums for drinking alcohol - it’s sexist and it’s unscientific

Episode 252:How to bounce back from setbacks

Episode 294: How to quadruple your income in seven days with Jennifer Hamley

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Content Live 2018

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**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

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