If you’re thinking of coming along to my annual content planning masterclass #2020 Sorted you may want to know more about the speakers – and how I chose them.
A quick bit of background: #2020 Sorted is a live content planning masterclass that will walk you through the steps you need to create a year-long content plan for your business.
It’s specifically designed for coaches, creatives and entrepreneurs who want to publish consistent content but get easily distracted and overwhelmed (it takes one to know one!).
Included with your ticket will be your 2020 Media Diary, packed full of awareness days and key dates you can use to plan out your content across the year. No more trawling the web for inspiration for blog articles, social media updates or ideas for your email marketing.
Day 1 is all about inspiration. We’ll start by going deep on what kind of content you should be creating for your business - so you can maximise your time, get more engagement and, ultimately, make more sales.
On Day 2, we’ll create your content plan for 2020. I’ll break it down step-by-step: annual, quarterly, weekly and daily, so it feels manageable. You’ll leave full of ideas for your content in 2020 and (if you follow all the steps) with a full-on content plan for 2020.
During the two-day event, you’ll hear from some of the world’s leading content marketing experts. You’ll also hear from six inspiring content creators who are making their mark on a specific platform, including Instagram, Twitter, LinkedIn & Facebook (and they're all current or former clients and/or members of my team). There’s no fluff at a Janet Murray event (you can find out more about what you can expect at a Janet Murray event here). All of our speakers will share practical advice you can apply in your business straight away.
Janet Murray (that’s me)
I’m a content marketing expert, author and international speaker who has managed to build a multiple six-figure business with multiple streams of income (including a membership community, online courses and books/publications) - despite being one of the most disorganised people on the planet.
Over the past few years I’ve published hundreds of podcast episodes and blog posts - but never missed a deadline. I put my unlikely success down to creating easy-to-follow systems and processes for content planning (that work for people with low attention-spans like me). And that’s exactly what I’ll share with you live, in the class.
I’m also the creator of the Media Diary - an A4 desk diary you can use to plan out your content for the coming year. It’s jam-packed with key dates and awareness days that will ensure you never run out of content ideas again. And if you come along to #2020 Sorted, you’ll be one of the first to get your hands on my 2020 Social Media Diary and Planner.
Natalie Lue is the founder of Baggage Reclaim - an online resource that helps people clear their emotional baggage and increase their self-worth. Over the past decade, she has built a profitable business selling digital products including books, courses, events and a membership community. I first ‘met’ Natalie back when I invited her to be a guest on podcast having stumbled across her blog online and we’ve stayed in touch ever since. She’ll be talking about how to create blog content that will help you make sales in your business.
Listen to my podcast episode with Natalie Lue on how to turn your blog into a business.
Bella In Your Business. Bella specialises in helping pet business owners scale their business (having founded her own award-winning pet sitting business) but is brilliant on all aspects of content marketing. She also speaks all over the world about online business and marketing. I first met Bella in a bar in San Diego at Social Media Marketing World (she spoke there in 2019 and is due to speak there again in 2020). But it was hearing her interview with Michael Stelzner on the Bella Vasta is an authority on building Facebook groups and the host of a long-standing podcast: Social Media Marketing podcast that made me invite her to speak at #2020 Sorted. She’ll be speaking about what kind of content you should be creating in 2020 to build your online community. She’s travelling all the way from Phoenix, Arizona to speak at #2020Sorted, so I hope you’ll make her welcome.
Listen to my podcast interview with Bella Vasta on how to turn your Facebook group from ghost town to garden party.
Rob (a hypnotist) and Kennedy (a mind reader) teach other entertainers how to get fully booked. They’re also the founders of Response Suite - an online tool that helps you make more sales from every single email subscriber (which means you don’t need a massive list to make decent cash). I first met Kennedy on LinkedIn, after he snared me with his awesome social stalking strategy, introduced me to Rob and persuaded me to give Response Suite a go. These guys will be helping you plan engaging email content that will help you generate more income in your business in 2021.
Listen to my podcast episode with Rob and Kennedy on: how to use surveys to increase your online sales.
I first met Andrew and Pete at a Seth Godin event in London a few years’ back. Since then, I’ve shared a stage with them at numerous events including CMA Live & Social Day and they’ve become two of my favourite business besties. Andrew and Pete have spoken all over the world about content marketing, including Social Media Marketing World, Content Marketing World and the Youpreneur Summit. They have a talent for creating entertaining content that looks spontaneous and off-the-cuff but is actually highly-planned and polished. They are also tremendous fun, so I can’t wait for you to meet them.
With the exception of Hannah Otto (who used to be part of my content creation team), all of the spotlight speakers are current/former members of my Build Your Audience membership programme (formerly the Love Marketing membership).
Janine helps small businesses with their marketing. Over the past year or so, Janine has built a loyal online following by creating engaging video content on LinkedIn. She’ll be talking about how focusing on ONE social media platform could be the key to your business success in 2020.
When luxury handbag company founder Jennifer Hamley hit rock bottom in her business, she came up with an innovative rescue plan: hosting a Facebook live sale. Not only did she generate £12k in just seven days, she discovered a fun way to promote her business. She’ll be sharing her tips on hosting Facebook Live sales in your business in 2020 and beyond (and yes it’s not just for product-based business).
Former management consultant Sarah Mulcare helps businesses and brands generate leads and sales through Facebook messenger chatbots. She’ll be talking about why you should consider using chatbots in your marketing in 2020 (plus how to get started).
When Hannah Otto bought a house that needed renovation, she decided to document her journey on a blog and on Instagram. Two years on, she’s heading for 9k followers on Instagram and generating income from working with household brands...all while bringing up small children and, in her own words, attempting to ‘wife a husband’. She’ll be sharing her wisdom on growing your following on Instagram (including what to post, when to post, how to use hashtags, making the most of Instagram Stories) and tons of other useful stuff).
Over the past 18 months, Virtual Assistant Catherine Gladwyn has taken her email list from zero to 1k. This has enabled her to sell hundreds of copies of her book How To be a VA, launch a membership community and 4x her income. She’ll be sharing the strategies she used to get her first 1k email subscribers.
In 2017, Kerry Jordan attended my content planning masterclass. As she was looking at the awareness days in my Media Diary, she found herself wondering if she could set up her own. So that’s exactly what she did. For the past two years, #nationaldogphotographyday has trended on Twitter. She’ll be sharing her advice on how you can set up an awareness day of your own (and how it could help your business).