If you’re thinking of coming along to Content Live you may want to know more about the speakers - and how I chose them.
A quick bit of background: Content Live is my annual content planning masterclass for entrepreneurs and creatives on 15 & 16 November 2018. It’s your chance to meet some of the UK’s most inspiring content creators who’ll be sharing their secrets on creating and publishing high-quality content plus how they manage to be so damn consistent). You’ll also learn how to create engaging content that attracts tons of likes, comments and shares PLUS create a content plan you can actually stick to in 2019.
I’ve handpicked the speakers for their knowledge and expertise in content creation and planning. They’re all people I’ve built relationships with over time - so I can personally vouch for their knowledge and expertise.
Here's a quick overview of the sessions, then a brief bio of each of the speakers (N.B. You'll get to meet all of the speakers, one-to-one in our speed networking session on Day 1).
Stop talking about video (and actually do it) with Dan Knowlton
Why you should be using Pinterest in 2019 (and how to do it) with Phil Pallen
What’s working on Facebook right now with Liz Melville
Creative Instagram Marketing with Bronte Huskinson & Emily Quinton
How to repurpose your content with Amy Woods
Are you ready to use audio in your marketing? with Ant McGinley
How to use your entrepreneurial superpowers to ace your content in 2019 with Osmaan Shariff
Creating your content plan for 2019 with Janet Murray
How to get more eyes on your content with Amanda Webb & Janet Murray
How to create a content automation machine for your business with Andrew and Pete
Session 1: Stop talking about video (and actually do it) with Dan Knowlton
I first met digital marketing expert Dan when I was speaking at Social Day last year - although I’d already heard him being interviewed on a podcast and thought ‘I have to get to know this guy!’ What I love about Dan - who runs KPS Digital Marketing with his brother Lloyd - is that he doesn’t just dish out advice. He walks the talk - publishing consistent, high-quality, entertaining content and speaking about marketing all over the world. He’s particularly strong on video marketing, which is why I’m excited he’s going to be speaking on that topic.
Listen to my podcast interview with Dan on how to create shareable content.
Session 2: Why you should be using Pinterest in 2019 (and how to do it) with Phil Pallen
I first met personal branding expert Phil when I saw him speak at New Media Europe back in 2015. I booked a consultation with him immediately. Since then, he’s spoken at a number of my live events and we’ve hosted workshops together. At Content Live Phil will be talking about how to grow your business using Pinterest - including how he’s grown his monthly views to 450k. But do grab him to chat about anything relating to visual branding and social media. Phil will also be leading two of our fringe events - our photo walk on Wednesday 14 and Twitter breakfast on Day 1.
Session 3: What’s working on Facebook right now with Liz Melville
I can’t actually remember how I met Liz, but hers was a name I started to recognise because she was commenting on my content. Then I heard her being interviewed on the sales expert Jessica Lorimer’s podcast about her business journey - including how she niched down into helping people with Facebook ads. I was looking for someone who could talk about the topic of ‘what’s working with Facebook right now’ - covering both organic and paid content - so I checked out her Facebook page (which seemed to be attracting great engagement), had a quick look at one of her Facebook Lives and emailed her with an invitation. Liz works with online business coach James Wedmore and spoke on a panel at his recent live event in California.
Session 4: Creative Instagram Marketing with Bronte Huskinson & Emily Quinton
I first ‘met’ author, photographer and Instagram expert Bronte in one of the Instagram engagement pods I run for my membership community the Love Marketing Membership. She’d written a book with her mum Sarah, who was part of my membership community at the time, and joined the pod to help grow her Instagram following. 18 months on, Bronte has 48k followers on Instagram and, having recently graduated from university, is making a living on Instagram. I’m excited for her to share her story with you - along with her tips on growing your engagement and following on Instagram.
I can’t actually remember how I first came across Emily Quinton...but I think it was via the Instagram expert Sara Tasker. As soon as I heard her talking about her online membership community Makelight - which offers courses and resources for creative types - I knew I wanted to invite her onto my podcast. At Content Live, Emily will be sharing creative Instagram marketing strategies (she has a massive 81k followers there) but you’ll also be able to pick her brains about her content creation, including how she’s built a thriving membership community.
Listen to my interview with Emily Quinton on how to build a thriving online community here.
Session 5: How to repurpose your content with Amy Woods
I first met Amy when I was speaking at CMA Live in 2017 and spent lots of time with her at Social Media Marketing World in San Diego earlier this year. We’re also part of the same business mastermind. Amy is full of creative ideas on how you can take one blog post, podcast episode or video (or any other type of content you create) and turn it into multiple pieces of content - so you can reach a bigger audience. She’s also great fun - so I can’t wait for you to meet her.
Listen to my podcast interview with Amy on how to boost your web traffic through repurposing.
Session 6: Are you ready to use audio in your marketing with Ant McGinley
I first met Ant McGinley when I was speaking at Inbound in Boston in September 2018. I watched him deliver a workshop in which he got delegates with no experience of podcasting to make and publish their first podcast - live in the session. I immediately thought: ‘I have to book this guy for one of my events!’ Audio producer and presenter Ant is an expert on podcasting - so if this is something you’re interested in doing more of - definitely grab him for a chat during the event.
Session 1: How to use your entrepreneurial superpowers to ace your content in 2019 with Osmaan Sharif
I first met performance coach Osmaan Sharif when he pitched me to come on my podcast. It was one of the best pitches I’ve ever received and I said 'yes' pretty much immediately. I also met him briefly when I was speaking at the Youpreneur Summit last year and have since been a guest on his podcast. He will introduce you to wealth dynamics - a personality profiling system for entrepreneurs and business owners - that can help you identify your core skills and talents (aka your ‘entrepreneurial superpower’) so you can identify content planning strategies that are best suited to your personality.
Listen to my podcast interview with Osmaan Shariff on how to find your entrepreneurial superpower.
Session 2: Creating your content plan for 2019 with Janet Murray
That’s me. As the founder of the Media Diary (now in its third year), and with 18 years’ experience as a writer and editor for national newspapers/magazines - I know a thing about how to plan and create engaging content. In this practical session, I’ll show you how to identify the key ‘seasons’ in your business and how to plan your content around them. I'll also share practical tips - and examples from my own business - on the key pieces of content e.g. blog posts, marketing emails, social media updates you should create for each product/service you launch. You’ll also get time to share your ideas with fellow business owners - and get their feedback.
Session 3: How to get more eyes on your content with Amanda Webb & Janet Murray
I first met Amanda when she invited me to be a guest on her podcast and recently got to spend time with her at Social Media Marketing World in San Diego. She has also helped me with my Facebook ads strategy. What I loved about Amanda is that she stays bang-up-to-date with the latest developments in digital marketing. She’s going to be talking about how you can get more traffic to your blog content - and I can’t wait for you to meet her.
Session 4: How to create a content automation machine for your business with Andrew & Pete
I first met Andrew and Pete at a Seth Godin event in London a few years’ back. Since then, I’ve shared a stage with them at numerous events including CMA Live & Social Day. They have a talent for creating entertaining content that looks spontaneous and off-the-cuff but is actually highly-planned and polished. It’s their second time at a Janet Murray event (last time they talked about how to get anyone to say ‘yes’ to you). This time round they’ll be talking about how to create a content automation machine - sharing the tools, processes and systems they use to plan and publish high-quality consistently - and how you can do the same.