How I chose the speakers for Media Influence Live

If you’re thinking of coming along to Media Influence Live you may want to know more about the speakers - and how I chose them.

A quick bit of background: Media Influence Live is a two-day event for business owners who want to learn how to promote themselves in the media. Come along to the event and you’ll get to meet 10 high-profile journalists and influencers from leading newspapers, magazines, radio and TV plus some of the UK’s leading bloggers, podcasters and YouTubers.

Although I did put out a call for speakers, which did help me find some new talent, the majority of speakers are people I have built personal relationships with over time - which is useful to note if you’re looking to get booked as a speaker yourself.

Leah Green (Photography by Graeme Robertson)
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Leah Green (Photography by Graeme Robertson)

Leah Green

Multimedia journalist, Guardian

@LeahGreenTweets

I came across Leah over a year ago, when she invited me to create this video opinion article for the Guardian on miscarriage after seeing an article I’d written on the topic. As a multimedia journalist on a national newspaper, I feel she is well-placed to help you understand how to connect with the traditional media in a time when sending a press release is no longer enough. A time when stories are gathered from a multitude of sources (including social media), driven by data (including search engine optimisation) and delivered in a variety formats - even on newspapers that have been around for hundreds of years.

Polly Dunbar
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Polly Dunbar

Polly Dunbar

Contributing editor, Grazia

@Polly_Dunbar

I found Polly on Twitter when I put a call out for a journalist on a glossy magazine to speak at my event. I got half a dozen recommendations by return - which is a lesson in itself about where you should be hanging out if you want to connect with high-profile journalists. If you’re keen to get featured in publications like Grazia, it’s important to understand who does what on a glossy magazine, how far they work ahead, the best ways to get in touch and what kind of ideas editors are looking for. Polly has also written for (amongst others) the Mail on Sunday, Daily Telegraph, Stylist and The Pool, so she’ll be able to give you the lowdown on a number of different publications.

Adrian Butler
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Adrian Butler

Adrian Butler

Producer, Good Morning Britain

@adrianbutler

Adrian has been speaking at my events for so long, I can’t actually remember how I met him, but I’m guessing he was introduced by a friend. As a producer on ITV’s Good Morning Britain - who has also worked on This Morning - he is well-placed to talk about what TV producers are looking for in a guest on popular daytime shows and how to get their attention. Adrian is brilliant at explaining how the world of TV works in simple, jargon-free language which is why I keep asking him back.

Jessica Dante
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Jessica Dante

Jessica Dante

Love & London

@Jess_inLondon

YouTuber Jess responded to my call for speakers for Media Influence Live and what I loved about her pitch was that she had clearly read my brief and spent some time researching the content of previous events (like this blog post on what it’s like to attend one of my events). This meant she was able to suggest a topic that was ‘spot on’ for the event. As I didn’t know her, I first invited her to be a guest on my podcast where she share some fantastic insights on how to use YouTube to build your email list. Jess is a brilliant example of someone who is building media influence through her own content - essentially creating her own TV show to promote her travel guide business.

You can find Jess Dante’s Youtube channel here.

Clare McDonnell
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Clare McDonnell

Clare McDonnell

Presenter, BBC Radio 5 Live

@claremcdonnell1

I met Clare McConnell a few years back when I was doing the newspaper review at BBC Radio Kent. It was her last day as presenter of the breakfast show and she mentioned she was moving to BBC Radio 5 Live, so I asked for her contact details. She’s since spoken at several of my live events. I’ve also hired her to help me deliver radio & TV training to businesses and charities. What I love about Clare - who is a regular presenter on 5 Live Breakfast with Nicky Campbell - is that she is warm, approachable and genuinely interested in people. Previous delegates who have followed up with her after events tell me she’s really helpful - throwing a name/contact their way  - even if she isn’t the right person to cover their story.

Emma Gannon
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Emma Gannon

Emma Gannon

Author & broadcaster

@emmagannon

I found Emma when I was checking the podcast charts to see how mine was doing! I noticed this podcast called Crl Alt Delete that was always ahead of mine in the business category so I thought I’d better listen. The first episode I listened to was an interview with Seth Godin (one of my heroes and clearly one of hers) and the second with YouTuber Zoella.

What I love about Emma - former social media editor of Glamour - is that she is an example of someone who isn’t waiting to be picked. She’s out there making her own media. This has created opportunities for her in the traditional media and she has been published everywhere from the Telegraph to Teen Vogue. She also makes regular appearances on radio & TV. Emma has experience working with brands and is currently working on a national advertising campaign with Microsoft, which is being advertised across mainstream TV, cinema, social, YouTube and out-of-home billboards. All of this makes her a true example of someone who is building media influence.

You can listen to Emma’s podcast here. Her book The Multi-Hyphen Method is available here.

Emily Cope
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Emily Cope

Emily Cope

Feature writer, The Sun’s Fabulous magazine

@emily_cope1

Emily’s name was familiar to me because she regularly uses media enquiry services to find people to talk to for the articles she is writing. This means that as well as talking about how you can get featured in a popular weekend supplement like Fabulous, she is well placed to talk about how you can ‘get found’ by journalists - without having to send endless pitches and press releases.

Charlotte Jacklin
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Charlotte Jacklin

Charlotte Jacklin

Founder, Betty Magazine

@BettyMagazine

Gone are the days when you have to wait to be picked by magazine editors. Now you can create high quality media content that helps you build an audience, attract customers and traditional media coverage. This is exactly what Charlotte has done with Betty Magazine. As well as talking about how she has created her own online magazine, Charlotte will also be able to share how she has built a loyal following on Instagram and how that has impacted on her business. The fact I first heard about on Charlotte on a podcast then connected with her on Twitter tells you everything you need to know about building media influence.

Jessica Lorimer

Jessica Lorimer
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Jessica Lorimer

Sales Expert

@JessicaLorimer

This is a bit of a random one. I first ‘met’ Jessica when I saw her response to a request from Youpreneur founder Chris Ducker for podcast guests on Facebook. When I checked out her website I thought she’d be the perfect guest for my podcast on the topic of how to make more sales (without being spammy). I loved her practical, no-nonsense advice and ten minutes into the interview, I knew I wanted to book her to speak at one of my events. At Media Influence Live, she’ll be sharing her wisdom on how to sell yourself to journalists, podcast hosts, event organisers (and anyone else you want to impress) - without feeling like a total pain in the ass. I can’t wait for this session.

Andrew and Pete
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Andrew and Pete

Andrew and Pete

Content Marketing Experts

@andrewandpete

I first met Andrew and Pete at a Seth Godin event in London a few years’ back. Since then, I’ve met them at numerous marketing events and shared a stage with them at numerous events including CMA Live and Social Day. Not only are they talented speakers and content creators who can make any subject interesting (if you don’t believe me, check out their YouTube video on GDPR), they are also brilliant at creating opportunities from themselves - from securing speaking gigs to getting high profile guests on their podcast (and getting them to do ridiculous things). They have tons of media influence and will be sharing their ninja tips on how to get anyone to say 'yes' to you at the event.

Janet Murray
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Janet Murray

Janet Murray

PR & marketing strategist & event founder

@jan_murray

As the event founder, I think it’s important you hear me speak on the day and here’s why. While I have a traditional media background (18 years writing and editing for newspapers like the Guardian) I’m increasingly aware that building media influence goes way beyond traditional PR (newspapers, magazines, radio & TV). I’ve been featured in tons of high-profile publications and programmes, but what’s really moved the needle for me in my own business is making my own media: my blog, podcast, social media, email marketing, creating guest content (for example, being a guest on podcast interviews) and speaking at live events. As well as hosting the event, I’ll be sharing a brand new talk on how to get media famous (without even trying).

The great thing about Media Influence Live is that you won’t just get to hear everyone above speak on stage, you can also chat to them, informally, throughout the whole day. So you can find out what kind of content they’re looking for, how to pitch them and get lots of personal tips, tricks and advice. You’ll also get to meet them all, one-to-one, in the speed networking session. 

Ready to book your ticket? Head here.

 

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