[422] How I sold £10k of content planners in 24 hours (behind the scenes of my launch)

Are you looking to launch a new product or service in your business?

Or maybe you’ve tried to launch a product in the past and it flopped?

If any of this sounds familiar, you’ll love this podcast episode – on the secrets of a successful launch.

In it, I take you behind the scenes of my recent launch of my 2021 Social Media Diary & Planner and share how I made 10K of sales in 24 hours.

Discover the six-step process I’ve used for the past five years to successfully launch and presell my 2021 Social Media Diary & Planner. PLUS how I build excitement and desire about the product…before it even goes on sale.

PLUS why building authority in your space is SO important if you want to launch a new product or service.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

Podcast shownotes

 

  • About this podcast episode and why I recorded it (05:01)
  • Why people have to want to buy your product (07:08)
  • Why launching a test offer will help you find out if your product is viable (08:25)
  • What you need to ask yourself if you’ve launched a product that’s flopped (10:41)
  • Why you need to build an audience before you launch a product (11:12)
  • Why it takes time to build an audience (14:10)
  • Why your conversion rate will be higher if your leads are warm (15:29)
  • Why you need to build authority with your content (16:40)
  • Why my podcast makes people want to invest in my pay for  paid-for content (18:03)
  • Why people have to know who you are before they’ll invest in you (18:58)
  • Why a launch is a long-term thing and you can’t just rock up online (20:00)
  • Why your launch might have flopped in the past (20:30)
  • Why you have to think long term with a launch (22:35)
  • How I built awareness for my Social Media Diary & Planner (23:48)
  • How I got people excited about my Social Media Diary & Planner (28:01)
  • Why you need a really great product to help build social proof (30:44)
  • How to use scarcity to sell more of your product (especially if you’re preselling) (32:58)
  • How I used Facebook ads to create leads (37:18)
  • Why everything comes back to your content (38:18)

Resources

Join my live online event 2021 Sorted
Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme
Find out more about my Janet Murray affiliate scheme


How to create and launch your own planner masterclass

Find out more about my Getting started with Facebook ads course with Emma Van Heusen

Other useful podcasts

[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social Media Diary & Planner (podcast)

[339] How to build an audience for an online course or membership (podcast)
[355] How to create and launch your own planner (podcast)
[386] The four types of content that will help you make more sales in 2020  (podcast)
[372] How to build an engaged online audience (podcast)
[414] How much does it cost to launch your own planner (podcast)

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