[444] How much personal information should you share in your content?

If you’re building a personal brand online, people have to get to know the person behind the business. Otherwise, they won’t buy from you.

But how much personal information should you share on your social media and other content platforms? 

What is ‘ok’ to share and what should be kept private?

And what is the difference between sharing and oversharing?

If you’ve ever asked yourself any of these questions, you’ll love this podcast episode on how much personal information you should share on social media (and other content platforms).

If you worry about sharing too much personal information, I explore why you might feel like that (and whether your concerns are justified). 

I also share practical tips on how to decide what to share and what to keep private. 

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

Podcast shownotes

  • Find out about my Courageous Content mini-course and how you can create client-generating content (02:02)
  • The conversation that sparked this podcast episode (03:42)
  • Why you should share personal experiences in your business content (05:12)
  • What type of personal experiences should you share (and what you should avoid) (08:56)
  • How you can decide what you share and when you share it (10:01)
  • What we mean by ‘oversharing’  (12:45)
  • An example of oversharing and hitting your upper limit (14:35)
  • How our childhood can influence how much we feel comfortable sharing (17:09)
  • Why sharing your experiences and feelings is good for you (20:02)
  • Oversharing can save people’s lives (21:12)
  • How to decide what personal content to share (without sharing your deepest, darkest secrets)(23:13)
  • The types of personal content that are good to share (24:14)
  • How I decide what personal topics to share in my content (27:07)
  • The code I follow about what not to share (27:31)
  • Why you must be able to stand by what you say 100% (34:50)
  • Why you have to stop worrying about people not liking you (38:40)


Join my Courageous Content mini-course
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