[410] How to avoid unconscious bias in your marketing with Ramat Tejani

If you've been wondering how you can promote inclusion and diversity in your business, a good place to start is with your marketing materials.

And in this fascinating interview, marketing expert and confidence coach Ramat Tejani explains how to spot unconscious bias in your marketing and gives practical guidance on how you can be more inclusive in your content.

Find out which aspects of your marketing you should focus on - from your website to your marketing materials to the tone of voice you use in your emails. PLUS the different ways you can promote diversity in your content - for example, through the guests you feature on your blog, podcast and Facebook Live shows.

Ramat also recommends resources that you might find helpful on inclusion, diversity and anti-racism.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast Shownotes

  • About Ramat and her business (1:43)
  • How unconscious bias works in our minds (3:13)
  • Why we can be uninclusive in our marketing (4:17)
  • Why we all have an unconscious bias (7:18)
  • How to view your business for diversity, inclusivity and unconscious bias (10:54)
  • Why being inclusive in your marketing will make a difference to your sales (14:47)
  • Why you should keep your language and tone of voice clear and simple (17:30)
  • Why you should be conscious of the audience you're writing for (20:08)
  • Why anyone should be able to understand your content  (25:25)
  • How to be less bias in your content creation and bring in new voices (26:55)
  • Why you need to keep adapting your marketing to ensure inclusivity (31:18)
  • Why you will have to take your time with any changes you make (35:17)
  • Why it’s ok to say you’re taking the time to learn about racism (41:17)
  • How everyone can make a difference even if its small (44:08)
  • Books and resources that Ramat recommends (45:50)

Resources

It's about Damn Time Arlan Hamilton

Sway: Unravelling Unconscious Bias Dr Pragya Agarwal

The Other Box

Ramat Tejani Website

Ramat Tejani Instagram - The Inspiration Box

Ramat Tejani Instagram

Ramat Tejani Twitter

 

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