[384] How to be more ‘yourself’ in your social media content

Have you ever agonised over a social media post, or felt nervous and then deleted it or over-thought your post to the point where you don’t post anything at all? Or maybe you’ve worried that it was a bit too personal? If you’ve ever struggled with overthinking what you post or worried about being judged for what you post then you need to listen to this episode with successful blogger, podcaster and author Natalie Lue.

Natalie who’s a recovering people pleaser, perfectionist and over-thinker explains how to bring more of yourself and your personality into your social media content without worrying about it. She explains how to find the essence of ‘you’ and what makes ‘you-you’.  She also explains how we can lose our personality in the content we create by over thinking and worrying too much about ‘the rules’.

So if you’d love to have a potential client or customer say to you “Did you just read my mind?” And you want to know how to bring more of yourself AND your personality into your social media content  and discover your ‘secret sauce’ then have a listen to this podcast episode.

This episode was recorded live at my content planning masterclass 2020Sorted. I’d love to know what you think…

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast shownotes

  • About Natalie Lue and her business (3:50)
  • How Natalie changed her relationship with Instagram and started ignoring the rules (5:00)
  • How Natalie has grown her Instagram after she started posting more as herself (8:10)
  • How Natalie changed her approach to Instagram by returning to her core (11:06)
  • How you can return to your core and find out what makes ‘you – you’ (14:55)
  • Why you should use your own stories to create content that connects with people (19:15)
  • How to work out what energises you and how to use that in your content (21:20)
  • Why you need to think about your ‘secret sauce’ in everything that you create + share (23:42)
  • How Natalie creates content that people can relate to (25:10)
  • Why you should question the  social media ‘platform rules’ and write your own (26:10)
  • How to use your ‘secret sauce’ to enhance your content (29:01)
  • How to bring more of your personality into your content and the question to ask yourself (32:44)


Want to start your own podcast? Sign up for my podcasting course. 

[049] How to turn your blog into a business with Natalie Lue (podcast)
[161] How to work with bloggers and influencers with Kat Molesworth (podcast)
[343] The three audiences you must build to create a successful online business (podcast)
[348] How to write social media posts that sell (podcast)
[358] 13 ideas for engaging social media posts (podcast)
[362] How to grow your Instagram to 27K- fast (podcast)
[373] How to get more followers on any social media platform (podcast)
[376] Lessons learned from 1 million downloads of my podcast (podcast)
[379] How to grow your Instagram followers by 1K in 30 days (podcast)
[381] How to use awareness days  to create engaging content for your business (podcast)

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