[399] How to build an online audience during a global crisis

Are you wondering how you can build your online audience during the Coronavirus crisis? Perhaps your online audience is really small and you’d like to make it bigger? Or maybe you’re thinking what’s the point in building an audience during a global pandemic? Especially if you can’t actually sell your product or service at the moment?

In this podcast I explain exactly why there’s never been a better time to build an online audience.  And I give you practical tips and examples that you can implement right now to build your online audience.

I explain why your content is at the heart of your audience building and how to lean in and find the angle that you can talk about in relation to your product or service.  And why you MUST talk about Coronavirus and not just sweep it under the carpet.

I also share why you can’t just rely on using paid ads to sell because your audience needs a genuine connection before they will buy.

I give you examples of businesses that have adapted and are creating great content about their products and services.  Plus why you must keep showing up; and how you can connect with your audience by demonstrating your expertise – even if you can’t sell your product or service at the moment. So that as soon as you can start selling your audience knows who you are and can’t wait to buy from you.

I’d love to know what you think.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast shownotes

  • About my Build Your Audience programme (3:38)
  • About this episode and why you need to build an online audience (7:49)
  • Why you need to build a relationship and you can’t rely on ads to get sales (9:54)
  • Why the content you create is at the heart of your audience building (10:34)
  • Why you mustn’t shy away from building your audience and you need to be visible (11:51)
  • How live video will help you build your audience (with examples)  (12:57)
  • Why there’s never been a better time to build your audience (14:50)
  • Why you must look after your existing audience and paying clients (15:01)
  • Why you have to talk about Coronavirus (and why people want to hear about it) (16:54)
  • Why you need to be prepared to change your content strategy (21:20)
  • How to make your audience remember you by creating helpful content (22:15)
  • Examples of businesses that have been creating helpful content for their audiences (24:24)
  • Why you should show up and share your expertise even if you can’t sell (26:49)


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[377] How to write super engaging copy about your business with Jo Watson (podcast)
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[392] How to get more engagement on Instagram (podcast)
[393] How to create engaging content when you only sell one product or service (podcast)
[395] How to create addictive email copy with Rob & Kennedy (podcast)
[398] What sort of content should you create during a global crisis (podcast)

[Bonus] How to turn your in person services into online offerings (podcast)
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How to write social media posts that sell (online masterclass)

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