Would you love to know how to use IGTV to build your followers on Instagram? Or maybe you’re using IGTV already but you're not sure you're getting the most out of it?

If you’re feeling mystified about IGTV and you’d love to know how it can help build your Instagram audience, then this podcast episode with Instagram specialist Helen Perry is a must-listen. Helen shares tons of practical advice on how to build your audience on IGTV. PLUS how she’s successfully used IGTV to generate leads in her business.

Helen explains how to be fearless when it comes to creating and filming your videos. And why you shouldn’t let perfectionism hold you back (in fact imperfection can help you make a stronger connection with your audience).

And if you’re worried it’s too complicated for you Helen explains how to set up your IGTV channel, how to post to the Instagram grid, the types of content that work well on IGTV and how long your videos should be. Helen explains how to post your IGTV video in your Instagram grid.

PLUS why you don’t need any fancy equipment to create your IGTV videos.

I’d love to know what you think.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast shownotes

  • About Helen and her background and how she became an Instagram specialist (2:22)
  • The content you can create for different parts of the Instagram platform (5:55)
  • How to get IGTV on your account and what to use it for (8:48)
  • Why IGTV is easier to use and quicker to get started with than YouTube (11:47)
  • Tools to create IGTV videos and why you should use captions (14:49)
  • Why you don’t need any fancy kit to make IGTV videos (16:00)
  • Why your video doesn’t need to be perfect (and why imperfection is good) (18:26)
  • How creating IGTV video has helped Helen grow her Instagram followers (19:49)
  • How Helen’s content marketing on IGTV has led to enquiries for work (22:29)
  • Why you need to be consistent with IGTV and videos don’t need to be long (27:02)
  • Why you should post a small valuable specific tip on IGTV (29:00)
  • How to get inspiration for IGTV content if you don't know what to post (30:38)
  • How to create IGTV content for product-based businesses (32:45)
  • Where to post IGTV video and what aesthetics you need to consider (38:12)
  • Optimum posting times for IGTV and why you should share in the first 24 hours (40:33)
  • How to deal with negative comments on Instagram (43:15)


Helen's website notaboutthekids
Helen's Instagram @notaboutthekids

Rode Microphone

For editing your IGTV - Inshot
For designing your IGTV video - A design kit

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