[403] How to build your online audience using competitions and giveaways

Would you love to know how you to build your audience using competitions and giveaways?

If you’ve ever wondered how to run a competition or giveaway and how you can use this to build your audience on social media – then you’ll love this podcast episode – with Mark Simpson founder of Boostly and worldwide Facebook group the Hospitality Community.

Mark explains step by step how you can build your online audience by using giveaways and competitions on Facebook and Instagram

Discover how you can use competitions to get people from your Facebook page and onto your email list. He explains how to make your competition post go viral with clever copy and posting tactics. And how to make sure you don’t fall foul of Facebook regulations by using the right copy.

Find out how you can use competitions or giveaways to build an audience in any industry and how you can use them to create a buzz when you’re launching a new product or service.

Mark shares so much in this podcast episode including his tried and tested 5-day formula for creating and running successful competitions and giveaways on Facebook and Instagram.

Plus he shares the exact copy for Facebook and Instagram competition/giveaway posts so that you don’t have to create it yourself.

I hope you’re as excited by this podcast as I am and I’d love to know what you think.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast shownotes

  • About this podcast episode (4:35)
  • How Mark’s business evolved and how he started his business (8:02)
  • Background to Mark and his Facebook group (13:02)
  • Why competitions help the Facebook algorithm (18:23)
  • Why building Facebook followers through giveaways works (20:32)
  • Key things you have to do when running a Facebook competition (21:57)
  • Why the image is really important in a Facebook competition (22:30)
  • Why the first few lines of your copy are really important in your competition post (22:56)
  • Why you must get your giveaway T&C’s right (24:12)
  • How to be clever with your copy and get people to share your post (24:50)
  • How to choose a competition prize (and why it doesn’t have to be your product/service) (30:40)
  • How to think creatively about images (even if you don’t have a beautiful product) (35:30)
  • Why you must be present on social media after you launch (39:01)
  • How to get more eyes on your competition posts (and how much you should post) (41:09)
  • Marks 5-day formula for running a competition and what you should do daily (44:08)
  • How to get people onto your email list from your competition (47:58)
  • How to use peoples competition excitement to make a sale (49:23)
  • Why the competition strategy will work for building your audience (53:20)
  • How to use a competition/giveaway to launch a product or service (55:24)
  • How to access the dropbox folder with the competition templates (57:24)


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