Hear the tables being turned in this surprisingly revealing episode, as J. Nichole Smith, a branding expert, challenges me on my brand statement and what language I should be using to have a more impactful message.
Nichole also shares some of the fears that are holding people back from creating a successful brand as well as how you can start transforming your brand statement today.
Here’s what you’ll learn in this episode:
- Nichole’s business story (2:00)
- The different services Nichole offers in her business (6:10)
- Why you need a brand statement (10:12)
- How to create your brand statement (15:45)
- Why language matters when creating your brand statement (22:45)
- The biggest fears people have when it comes to creating their brands (25:45)
- Why it is important to connect your brand with ‘who you are’ so your audience can see you living it everyday (29:12)
- Why using emotion in your marketing works (36:35)
- How to start transforming your brand statement (41:12)