[315] How to create a brand statement (and why you need to) with J. Nichole Smith

how to create a brand statement and why you need to

Hear the tables being turned in this surprisingly revealing episode, as J. Nichole Smith, a branding expert, challenges me on my brand statement and what language I should be using to have a more impactful message.

Nichole also shares some of the fears that are holding people back from creating a successful brand as well as how you can start transforming your brand statement today.

Here’s what you’ll learn in this episode:

  • Nichole’s business story (2:00)
  • The different services Nichole offers in her business (6:10)
  • Why you need a brand statement (10:12)
  • How to create your brand statement (15:45)
  • Why language matters when creating your brand statement (22:45)
  • The biggest fears people have when it comes to creating their brands (25:45)
  • Why it is important to connect your brand with ‘who you are’ so your audience can see you living it everyday (29:12)
  • Why using emotion in your marketing works (36:35)
  • How to start transforming your brand statement (41:12)

Resources

Nichole Smith’s Website

Nichole Smith on Facebook and Instagram

The Magic Maker Podcast

Download your free 2019 Media Calendar here

Pre-order the 2019 Media Diary

Pre-order the 2019 Media Diary and Media Diary Owners’ Club

2019 Wall Year Planner

Janet Murray’s Love Marketing Membership

Content Live 2018

Love Marketing, Make Money Income Goals Checklist

The Janet Murray Show Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Janet Murray’s Love Marketing Facebook Community

Connect with me on Twitter, Instagram and Facebook

 

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