You already know that creating regular content is the key to building your email list, generating new leads and boosting sales.
In fact, creating valuable content for your audience was probably one of your main business goals for 2018.
But… you got busy. Friday afternoon would roll around and you’d realise you didn’t have any ideas for next week’s blog. Before you knew it a month (or more) had passed and your audience hadn’t heard from you once.
Job number 1: Stop beating yourself up. You’re far from alone in feeling this way.
Job number 2: Hit the ground running in 2019 with a content calendar.
A content calendar is the perfect way to counter your previous blocks. Having your blog content mapped out in advance will help you stay consistent and save those last minute panics where you frantically scroll through your social media feeds for inspiration.
I realise that the thought of creating an entire content calendar sounds like it’s going to be an awful lot of work. But I promise it’ll be worth it. And with the right strategy it’ll take far less effort and far less time than you’re imagining.
The 2019 Media Diary is the ideal tool to help you set up your own content calendar. It’s an A4 desk diary, jam-packed with hundreds of awareness dates and key dates to help you plan your media content for the year.
Here’s how the diary can help you plan your 2019 content calendar in just a few hours.
It’ll motivate you to set aside some time to plan
Having the 2019 Media Diary in front of you is a physical prompt and reminder to make time for your content planning.
You may feel like you can’t afford to block off a few hours hours to work on content plan. But just think how much time you currently spend trawling the internet for ideas for your blog, newsletter or social media posts.
If you were to add this time up over the space of a month I bet it would add up to a lot more.
Setting aside a specific block of time to work on your content calendar will be far more productive than working in fits and starts. You’ll soon find yourself in the creative zone where your ideas are flowing. Finding a quiet place where you feel relaxed and you know you won’t be disturbed is also a good plan.
It’ll help you set your intentions
It’s important not to forget why you create content in the first place. You probably have a specific goal, whether it’s to establish your expertise, to promote certain products/services, attract traffic to your website or a mixture of all three.
The 2019 Media Diary is a place where you can write down your reasons for creating content which will help you decide when and where you should publish your content, as well as giving guidance on what to publish too.
It’ll help you create an annual content plan around key dates
The 2019 Media Diary contains hundreds of significant dates and awareness days.
Some will be immediately relevant to your business, such as London Fashion Week if you’re a clothing brand, April’s Walk to Work Day for a shoe design company, or National Doughnut Day for a food-related business.
Other awareness days and key dates may be less obvious but can still provide a great jumping-off point for ideas.
For example, parenting blogger Jenni Fuchs used International Mother Language day to create a really engaging post about raising bilingual children. Jenni had written about raising bilingual children before but basing a new piece of content around this key date allowed her to come up with a new angle. Read: how to double your web traffic in 10 easy steps.
The diary also contains a handy template(available as a printable to Media Diary Owners’ Club members) that allows you to create a yearly overview where you can note any additional key dates for your industry along with any key dates in your own business, which could inspire even more content ideas.
It’ll help you create quarterly, weekly and daily plans
Once you have your annual content overview based around specific events and key dates, the diary helps you to break things down into quarterly, weekly and daily plans.
There are templates for each with additional pages as printables for anyone who’s signed up to the Media Diary Owners’ Club.
Using the key dates you’ve already noted, you’ll be able to create a quarterly plan based around one key piece of content per week, whether that’s a blog, vlog, infographic (or something else entirely).
The diary then includes sections for your weekly plans where you break down that one key piece of content per week into a separate piece of smaller repurposed content for each day.
From here, you can use the templates to plot which content will go out on each day across which channels.
And don’t forget that you can repurpose your content ideas to make them go further. Just one key awareness date could be the springboard for a blog post that could be transformed into an email, a social media post or a vlog, saving you even more time.
By following this strategy (and don’t worry, the 2019 Media Diary goes into far more detail to help you with your planning) you’ll have a full year’s worth of content ideas within just a few hours.
With a bit of effort, a great strategy and the 2019 Media Diary to guide you through the process, 2019 will finally be the year you hit your content goals.
Get a copy of your 2019 Media Diary and if you need more support and accountability you can get that in the Media Diary Owners’ Club. Find out more about the difference between the 2019 Media Diary and Media Diary Owners’ Club.