[449] How to create a crisis plan for your content

Have you ever wondered what would happen to your content if you needed to take time out of your business? 

Do you have content batched and scheduled ahead? Or would your content grind to a halt until you were able to get back to work? 

If you’re like many business owners I know, creating a contingency plan for your content is probably on your to-do list – but something you tell yourself you’ll get to when you get a spare moment (which, when you run a business is often ‘never’). But it is important. 

In this episode, I talk to business strategist Diane Mayor about how to create a contingency plan for your content (and why you need to). 

You’ll learn why planning for the good times (a sudden spike in sales, for example)  is just as important as planning for a crisis.

PLUS what to include in your contingency planning.  And why this topic is important – even if you’re a solopreneur. 

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

Podcast shownotes

  • Why I’m ending the Build Your Online Audience Podcast (and what’s coming next) (02:15)
  • How Diane Mayor helps business owners (03:32)
  • About this podcast episode and why contingency planning is important (04:50)
  • How Diane got started in contingency planning (05:40)
  • When I realised I needed a contingency plan (07:30)
  • Why your reaction to an event is what creates the good or bad results (10:03)
  • How to reduce panic in a crisis by making sure you’ve got a planned response (12:49)
  • How to work out the risks you can control in your business (and what you can’t) (13:31)
  • Tips for contingency planning for a live event (18:48)
  • Where to start with your contingency planning (21:02)
  • How to create a crisis plan if you’re a solopreneur (26:26)
  • How far ahead to batch content if you’re contingency planning (32:41)
  • Why you should prioritise content creation for a podcast, blog or YouTube content over social media content (36:30)
  • What you need to consider when you’re batching content (and how to make it work for you) (38:40)
  • How to assess risk in your content planning (and why you can’t prepare for everything) (42:10)
  • How to plan for a media crisis (if you don’t have a PR team) (47:22)
  • Why you should keep your content organised (52:14)


Diane’s website and podcast 
Diane’s Instagram

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Other useful podcasts

[Bonus] Should you join Janet Murray’s Build Your Online Audience Programme? (podcast)

[Bonus] Why I’m ending the Build Your Online Audience Podcast and what’s happening next (podcast)

[374] How to create a year’s worth of content in one morning (podcast)
[439] How to create a content batching week with Jordan Gill (podcast)

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