[433] How to create and promote your own awareness day with Rachel Spencer

Would you love to create your own awareness day for your business or industry?

Maybe you’ve got a great idea for an awareness day but you’ve got no idea how to create or promote it?

Find out why awareness days are one of the BEST ways to make your business stand out from the crowd in this podcast episode with publicity expert Rachel Spencer.

Rachel shares the key things that you need to think about when creating an awareness day and how to get maximum publicity for your awareness day.

Discover why having your own awareness day is SO powerful and how to create a buzz about your awareness day BEFORE you launch it.

Rachel helped me launch my own awareness day Love Your Diary Day and she shares examples of other entrepreneurs that she’s helped to launch awareness days for as well.

I’d love to know if this episode has inspired you to launch your own awareness day.


{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}


Podcast shownotes


  • About this podcast episode  (01:10)
  • About Rachel Spencer and how she helps her clients (06:53)
  • What is an awareness day and what are they for (07:44)
  • Why awareness days are great for creating content for the press (09:45)
  • Why awareness days are really powerful for content creation (12:10)
  • How to look for different angles if you’re using awareness days (14:05)
  • Why you might want to create your own awareness day (14:56)
  • Why I launched my own awareness day and how I promoted it (15:44)
  • Why awareness days are so good for your business  (17:05)
  • How Rachel created a buzz about Love my accountant day (21:10)
  • How an awareness day can help build your authority (23:15)
  • Why you need to think about your aim for your awareness day (24:22)
  • Why your awareness day needs to be easy for people to take part in (26:16)
  • How to create content for an awareness day and make a buzz before you launch (27:55)
  • How to register an awareness day  (and what to do if you get turned down) (29:15)
  • How to get your awareness day trending on Twitter (and why you should) (32:06)
  • How to get in contact with Rachel Spencer (34:35)


Rachels website Publicity for Pet Businesses
Connect with Rachel on social media Instagram, Facebook, Twitter

About Love Your Diary Day
Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme

Other useful podcasts


[Bonus] How to sell your products or services at an online Christmas market (podcast)
[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social media Diary & Planner? (podcast)

[309] How to go viral on Twitter with Kerry Jordan (podcast)
[381] How to use awareness days to create engaging content about your business (podcast)
[431] How much does it cost to host an online Christmas market or virtual pop up (podcast)

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