[393] How to create engaging content when you only sell one product or service

Do you struggle to plan and create content because you only sell one product or service?

Or perhaps you just feel like your content gets repetitive at times. You’d love to find new ways of talking about the products or services you sell.

If this sounds like you, you’ll love this podcast episode.

In it, I share practical tips and tactics that will help you plan and create content about ONE product or service – even if it’s the only thing you sell. 

I’ll show you how to create ‘peak points’ in your business that allow you to create fresh ‘buzz’ about your product or service.  Plus how you can find and identify less obvious ‘peak points’ in your business or industry by understanding your customer or clients pain points.

I’d love to know what you think.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast shownotes

  • What inspired me to create this podcast episode (3:32)
  • Creating a yearly content plan for your business (and what could hold you back) (4:26)
  • Why you can’t sell the same product or service the same way all year round (7:06)
  • Why you need to be constantly relaunching if you only have one product or service (9:29)
  • How to create content at peak points in the customer buying journey (15:40)
  • Examples of how to find natural peak points in different industries (17:01)
  • How to find your business’ natural peak points for sales (22:08)
  • How to find the natural peak points in your industry (23:01)
  • How to find peak points by thinking about your customer’s pain points (26:19)
  • How to use awareness days to create peak points in your business (27:35)
  • How to create artificial peak points in your business (32:28)
  • How to think creatively about peak points for a product-based business (34:49)

Resources

Get my Instagram Engagement Playbook 

Instagram @JanMurrayUK

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[386] The four types of content to create that will help you make more sales in 2020 (podcast)
[390] How to stop overthinking your content (podcast)
[391] How to write better social media captions (podcast)

How to create an editorial calendar for your business (blog post)

How to write social media posts that sell (online masterclass)

Content Planning Masterclass

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