Would you like to start selling a premium service or product to create extra income in your business - such as a limited edition product or exclusive access to your expertise.

In this episode, I share practical ideas on the premium offers you could create for your customers or clients - including how and why it’s important to test your ideas out first.

Here’s what you’ll learn in this episode:

  • Examples of services and products I pay more for to benefit from their convenience (7:21)
  • Ideas for premium offers based on convenience (10:52)
  • Ideas for premium offers based on exclusive access (16:35)
  • Ideas for premium offers based on exclusivity or a limited product (19:45)
  • Ideas for premium offers based on VIP experiences or exclusive services (22:10)
  • Why it’s important to test any new product or service first (23:50)


Episode 286: On-Air Coaching: How do I get people to buy my product before it’s launched? With Ruth Oldfield

Episode 276: On-Air Coaching: How to use your personal story to sell your product with Ali Ribchester

Episode 184: How to test your business ideas

Episode 269: Deciding what to sell at any stage of your business

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