[229] How to get big press coverage on a small business budget with Sally Bunkham

how to get big press coverage on a small business budget with sally bunkham

In this episode, Sally Bunkham - founder of Mumsback, which provides luxury gift hampers for new mums -  explains how she’s secured high-profile press coverage - in just ten months of being in business.

Here’s what you’ll learn in this episode:

  • Sally’s business story  - how getting pregnant two months after her first baby was born inspired her to start her business (2:09)
  • How Sally pitched and partnered with online gift site Not On The High Street (3:55)
  • Sally’s tips on getting accepted by a site like Not On The High Street (5:10)
  • How Sally has created a profitable business in just 10 months (6:41)
  • The impact of press coverage on Sally’s business success (7:16)
  • Why Sally believes building relationships with journalists (and other influencers) is a long term game (12:22)
  • Why Sally thinks it’s good to start with local press coverage (15:25)
  • The importance of a great subject header in an email pitch (16:18)
  • How Sally’s decision to give some of her profits to charity has helped her gain press coverage  (19:20)
  • The snowball effect: how one piece of press coverage can lead to another (21:36)
  • Free resources that can help you get press coverage (20:00)
  • What it’s really like to be a journalist - and how understanding this can help you get press (25:00)
  • The impact of press coverage on Sally’s business (26:40)
  • Why most people need 7 or 8 touchpoints with you before they buy - and what this has to do with PR (27:50)
  • Why Sally believes you have to look beyond traditional PR when promoting your business (30:00)
  • What kind of content you should be publishing on your website to attract traffic (31:00)
  • Why you shouldn’t build your audience on social media  (34:40)
  • Tips on where to get started if you need more clients (34:06)

Key resources

Sally’s website: Mumsback

Sally on Twitter and Instagram

Pre-registration for my online PR course Soulful PR for Starters

My 10 day FREE PR challenge

My blog post on how to land high-profile speaking opportunities

My YouTube channel

My video on how to write a press release

My video on how to write an email pitch for journalists

My blog post on how to write an effective press release for your small business

My article for the Guardian on what you should say to a friend who’s had a miscarriage

Episode 228: How to land your first TEDx talk with Helen Packham

Helen Packham’s article in the Independent: The three secrets which can make you good at public speaking

Episode 131: How to use media enquiry services

Episode 185: How to use LinkedIn to grow your business with Mark Williams

Register your interest in my course to create - and launch - your own planner

Order the 2018 media diary or join the media diary owners’ club

The Soulful PR Studio

A PDF guide to navigating the podcast episodes

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

What to do next

If you enjoyed today’s show, please share it using the social media buttons at the top of this page.

I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

Recent Podcasts

[375] How to get your first 1k email subscribers
Listen Now →
[374] How to create a year’s worth of content in a morning
Listen Now →
[373] How to get more followers on any social media platform
Listen Now →

Pin It on Pinterest

The content planning masterclass for coaches, creatives and entrepreneurs - Nov 14th & 15th