In this episode, Sally Bunkham – founder of Mumsback, which provides luxury gift hampers for new mums – explains how she’s secured high-profile press coverage – in just ten months of being in business.
Here’s what you’ll learn in this episode:
- Sally’s business story – how getting pregnant two months after her first baby was born inspired her to start her business (2:09)
- How Sally pitched and partnered with online gift site Not On The High Street (3:55)
- Sally’s tips on getting accepted by a site like Not On The High Street (5:10)
- How Sally has created a profitable business in just 10 months (6:41)
- The impact of press coverage on Sally’s business success (7:16)
- Why Sally believes building relationships with journalists (and other influencers) is a long term game (12:22)
- Why Sally thinks it’s good to start with local press coverage (15:25)
- The importance of a great subject header in an email pitch (16:18)
- How Sally’s decision to give some of her profits to charity has helped her gain press coverage (19:20)
- The snowball effect: how one piece of press coverage can lead to another (21:36)
- Free resources that can help you get press coverage (20:00)
- What it’s really like to be a journalist – and how understanding this can help you get press (25:00)
- The impact of press coverage on Sally’s business (26:40)
- Why most people need 7 or 8 touchpoints with you before they buy – and what this has to do with PR (27:50)
- Why Sally believes you have to look beyond traditional PR when promoting your business (30:00)
- What kind of content you should be publishing on your website to attract traffic (31:00)
- Why you shouldn’t build your audience on social media (34:40)
- Tips on where to get started if you need more clients (34:06)
Sally’s website: Mumsback
Pre-registration for my online PR course Soulful PR for Starters
My blog post on how to land high-profile speaking opportunities
My article for the Guardian on what you should say to a friend who’s had a miscarriage
Episode 228: How to land your first TEDx talk with Helen Packham
Helen Packham’s article in the Independent: The three secrets which can make you good at public speaking
Episode 131: How to use media enquiry services
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