Testimonials are so much more than getting your customers to say nice things about you - they’re an essential part of your sales funnel.

In this episode, I explain how to get testimonials that convert into sales for your business - and why you shouldn’t let your customers write them for you.

Here’s what you’ll learn in this episode:

  • What’s the point of testimonials? (4:42)
  • What makes a great testimonial (6:58)
  • Examples of effective testimonials for a product and service based businesses(10:90)
  • The two types of testimonials you should be trying to get from your customers (13:25)
  • How a results-based testimonial can work for a product (18:17)
  • How to get testimonials that address your customers’ objections - before they’ve even raise them (20:30)
  • Why you shouldn’t let your customers write their own testimonials (26:10)
  • The three questions you need to ask your customers to get a great testimonial (28:35)


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