[BONUS] How to get the most out of the Build Your Online Audience programme

Have you recently joined the Build Your Online Audience Programme and want to make sure you get the most out of the programme?

Or perhaps you’ve been in the programme for a while and want to make sure you’re aware of all the resources/support available to you.

Maybe you’ve haven’t joined the Build Your Online Audience programme and just want to get a sense of what’s involved.

If so you probably have questions like:

  • What is the best way to use the resources to get the results I need?
  • How much time will I need to devote to the programme to get the results I need?
  • How will you communicate with me about upcoming events/classes?
  • What exactly is included in the programme and how does it work?
  • What should I do if I get ‘stuck’ or feel I’m not making progress

Find out why your mindset is important and the content that’s included in the programme and the differences between the two versions of the Build Your Online Audience Programme. Plus the support that you will get inside the membership from myself and my team.

If you’re not a member – you might want to start with this podcast – should you join my Build Your Online Audience Programme.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

While it’s tempting to start by listing out  features of the programme, I know what you’re really interested in is the potential transformation i.e. what kind of results can you expect if you join. Which is why I’m going to start with getting into the right mindset.

Managing your mindset 

While the Build Your Online Audience programme includes some fantastic resources and support….what will really make the difference to your progress is the mindset with which you approach things.

With that in mind, here are a few things you need to bear in mind.

1. Being successful in a membership programme isn’t about how much time you spend in it. 

People use membership communities in different ways. Some like to work through all the resources, show up to live calls and post in the Facebook group every day. Others prefer to dip in and out as and when they need help. Either is fine.

So getting a return on your investment is NOT about how much you ‘use’ the membership i.e. how often you log into the membership area, how many live calls you attend, how many masterclasses you watch (in fact that can be a form of procrastination!).

For example:

✔️ Leadership coach Blaire Palmer generated £42k in sales from one class (The Science of Audience Building). Even if she never watched anything again, I’m pretty sure she’d say she got a return on investment.

✔️ Canva expert Gemma Cormack took her income from £240 a month to £3950.00 per month. She has also added 2k new Instagram followers after completing my Instagram Success Academy course.

✔️ Camille recently launched a membership and generated 8k in sales – adding 100 new members (she’d predicted 50)

✔️ Fashion consultant Trisha Sakhlecha, used our Get It Done accountability sessions to create a sequence of emails that helped her generate five coaching enquiries and three sales

✔️ Victoria Rose launched a podcast (using the podcasting course), increased her Instagram following by 180% and generated almost £1800 in sales

✔️ Claire Gleave launched her Activewear company Natal Active and generated £6.5k in her first month of business (she predicted £1.2k). Also added 2k Instagram followers

Even if these members never looked at another resource, I’m pretty sure they’d say they got a great return on investment.

It’s about results. So while there’s tons of useful content in the membership, you may find that there’s just ONE thing that delivers the biggest investment for you. It could be one piece of advice (from me or something else in the group), one recommendation, one relationship, one conversation or one collaboration.

2. You will need to be patient

Forget about the ‘get rich quick’ stories. It takes most people a good year to build an engaged audience online.


Which means you’ll need to keep showing up, consistently, and publish high-quality content. You’ll need to focus on building your email list – however frustrating it might feel. And you’ll need to keep tweaking and testing until you learn what works. And keep tweaking and testing some more. Because NO ONE gets it right first time. And doing it wrong (or even just ‘ok’) is how you learn how to do it right.

The good news is, you’ve got my support – and the support of the Build Your Online Audience community – to keep you going, even when it feels hard.

To ensure you have money coming in during that time you have the Science of Audience Building class.

3. You may need to be courageous 

If you’re not used to putting yourself/your business out there…you may need to be courageous and try things you haven’t done before. But just think what it will do for your confidence.

4. You will need to take responsibility 

The Build Your Audience Programme has all the resources and support you need to succeed including our fab Get It Done sessions – focused co-working sessions that will help you get things done.

Ultimately though, it’s up to you to take action. That’s the only bit I can’t help you with. If you don’t do the work, you won’t get the results. It’s that simple. 

You will need to prioritise

But make sure you reach out to Sam our Community Manager.

5. You will lose your mojo 

I can tell you right now…there will be times when you need to take time out from the membership programme: when your workload gets crazy, you have family issues to deal with or over the holiday period, for example. At times like this, you may feel like you’ve lost your mojo, and wonder how you’ll ever get it back.

If you’re feeling like this, rest assured this is perfectly normal. Life gets in the way for all of us from time to time. The key thing is to get back on track as soon as you can.

Whatever you do, don’t beat yourself up about it. We’ve all bought resources or signed up to online training programmes we haven’t used as much as we’d like to. Sometimes life or business (or both) just gets in the way. That doesn’t mean you can’t or won’t be able to. Remember, getting value out of a membership programme is NOT about how many classes you watch

If you’ve had to take a break from your membership community – or are struggling to keep up – you may experience a range of emotions: embarrassment, frustration or even anger, for example. You may feel annoyed at yourself that you’ve paid for something you’re not using or isn’t getting you the results you hoped for.

When you feel like this, it’s tempting to ‘hide’ and hope no one notices your absence, but the longer you leave it, the harder it will be to make a comeback. So be brave and let us and know how you’re feeling. Drop us a line on [email protected] and we’ll do our best to help.

Finally…people join membership communities for the content and stay for the community. So don’t underestimate the power of being part of a supportive business community.

The content in my Build Your Online Audience Programme

What is included in the Standard programme? 

The standard programme takes you through the exact steps you need to take to build your online audience – from getting clear on your niche (the all-important first step) to getting more followers on social media, building a loyal following for your blog/vlog, podcast (if you have one) and building your email list.

SESSION 1: Nail your niche 

Find the right niche for your business (or refine the one you have) so you can become the market leader.

SESSION 2: Developing your brand voice 

Create brand voice guidelines for your business so you never get stuck on what to say about your business (and how to say it).

SESSION 3: Creating your visual brand 

Create a visual style sheet for your business – or refresh the one you have – so people fall in love with your brand (over and over again)

SESSION 4: Choosing your platforms 

Choose the content platforms that are right for your business (i.e. blog, Youtube, podcast, Instagram, Facebook, LinkedIn and/or Twitter).

SESSION 5: Creating bingeworthy content 

Learn how to create content that’s more addictive than your favourite Netflix series.

SESSION 6: Unforgettable social media 

Create irresistible social media content that attracts new followers and fans – every single day.

SESSION 7: Email marketing 101

Get started with email list building (even if you feel daunted by the tech).

SESSION 8: Email magnetism 

Create a compelling email lead magnet (and learn zillions of ways to get new email subscribers).

SESSION 9: Nurture and Grow 

Learn how to write compelling email marketing copy – including welcome sequences, nurture sequences and email newsletters people actually look forward to receiving.


Also included:

✔️ Bonus classes on the key social media platforms:  Twitter, Instagram Facebook, LinkedIn and Canva

✔️ A weekly group coaching call featuring guest experts who focus on the ‘mindset’ side of building your online audience (monthly themes include money mindset, productivity, motivation, goal-setting, planning and prioritisation and confidence)

✔️ Facebook Community where you can get daily help/support from myself and other business owners who are committed to building their online audience

What is included in the Premium version of the programme?


Includes the following classes (worth £792)

  • How to create a coaching/consultancy package
  • How to launch your first online course
  • How to write social media posts that sell
  • How to launch your own planner/journal
  • How to turn your offline services into online offerings
  • How to launch a webinar/masterclass
  • How to create an email nurture sequence
  • How to create passive income in your business
  • How to write delightful emails
  • How to write engaging copy for your business (Copy Fix)
  • How to get booked to speak on big stages
  • How to create a content plan for your business

PLUS additional courses/classes (worth £1782)

✔️ Getting started with Pinterest

✔️ Blogging Success Formula

✔️ Instagram Success Academy

✔️ Getting started with Facebook ads (coming later in the year)

✔️ Getting started with Youtube (coming soon)

✔️ Getting started with live video (coming later in the year)

✔️ Launching your own podcast

✔️ Blogging Success Formula

BONUS course: How to create awesome sales copy (worth £497)


The Premium version also includes my popular Get It Done sessions. These focused co-working sessions where you can work with other members on a specific task/set of tasks (related to your audience building).

What is the format of the classes?

Each class is typically around 90 minutes and includes a video tutorial and comprehensive workbook.

Many of the classes are taught live, but there is no need to worry if you can’t attend live as all the classes and resources are available in the membership area (usually within 24 hours of the class – often sooner).

Classes are delivered via Zoom video conferencing and are generally very interactive with plenty of opportunities to ask questions and get feedback.

Making the most of Office Hour 

Our weekly Office Hour takes place on Mondays  – alternating at 11am/4pm (GMT/BST).  If you want to check the time for your specific time zone, you can do that here.  It takes place online (we use the video conferencing software Zoom) and is a chance for members to ask questions about any aspect of their marketing and get feedback from myself and the rest of the group. At the start of the call, I also update the group about membership news e.g. upcoming events and/or challenges.

Occasionally the time of the Office Hour might change – for example, if I am speaking/travelling. If this is the case we will let you know via our member bot. We will attempt to give you plenty of notice, but please be aware this may not always be possible.

Attending the weekly Office Hour call is not only a chance for you to ask questions, but it’s also an opportunity for you to get to know other members, build your support network and create opportunities for collaboration.

How to prepare for Office Hour 

You don’t need to prepare anything for the call – apart from making a note of any questions you would like to raise.

However, when you join the call, you may be asked to introduce yourself to the rest of the group in ten words or less (on video), so it’s a good idea to craft your ‘ten-word top line’ before you get on the call e.g. ‘I sell gift boxes for new mums’ or ‘I’m a business coach, specialising in working with introverts’.

Due to time constraints this really does need to be a ten-word top line…and the more specific you can be the better. If people are confused about what you do, they’re far less likely to remember you/your business.

A replay of the call, along with summary notes (which are time-stamped so you know what has been discussed) will be available in the membership area and Facebook group afterwards. This should be uploaded within 24 hours – often much sooner – but you may need to bear with us at busy times.

What’s not included in the Build Your Online Audience programme

1-2-1 calls with me

Personal responses to your questions via social media messaging (Facebook, Instagram, LinkedIn, Twitter) or phone

Personal responses to your questions via email (please use the Facebook group to ask questions)

If you feel like you need more personalised attention, drop us a line on [email protected] to find out about upgrading your membership to one of our coaching programmes

The support you get in the Build Your Online Audience programme

About Team JM 

As you can imagine, I have hundreds of clients and there’s only one of me…so I rely on these guys to look after you so I can focus on the content/teaching.

But I’m lucky enough to be supported by a fab team and here’s what they can help you with.

Sam Hill, Community Manager

Sam helps look after the Build Your Online Audience Community. This includes: creating the show notes for our weekly Office Hour, supporting me on online classes and events. She also helps with moderation in the Facebook group (including directing you to relevant resources and connecting members’ with common interests). She can also help if you can’t log into your account (just tag her into a post in the Facebook group).

Julie Williams, Tech Support 

Julie manages the Janet Murray inbox and provides technical support. So if you’re locked out of your account, have ordered something from the website that hasn’t come through or are struggling to access the learning resources on the members’ site, Julie is your first port of contact.

Lisa Crossland, Events Manager

Lisa handles the financial side of the business and looks after the fulfilment of all of the physical products (books, diaries etc), She is the person to speak to if you have a query about a payment, are looking for a VAT invoice…anything money related really.

Lisa also deals with all my event logistics – from booking the venue, to managing the speakers (including booking their hotels/travel) to arranging the printing of the workbooks. So if you have any logistical questions e.g. ‘where’s the special lunch I ordered?’ ‘what time is the group dinner this evening?’ or ‘can I have an invoice/receipt?’ she’s the person to talk to.

Tracey Tester, Design & Creative

Tracey is the creative brain behind the Janet Murray brand. She is responsible for all the on and offline visual branding, including my popular Social Media Diary & Planner. Tracey also works closely with me on the development of content ideas, including online courses, publications and live events.

Kim Willis, Social Media

Kim helps me with social media management – primarily relating to the promotion of my podcast.

Sarah Mulcare, Messenger Bot

Sarah builds and manages our member messenger bot which is the main communication tool we use in the Build Your Online Audience programme. The bot will remind you about all our upcoming classes/coaching sessions. If you think you don’t like messenger bots…I’d urge you to give ours a try. It really is the most convenient – and least intrusive way – to keep you up to speed with everything that’s going on.

We’re all mums combining our roles with bringing up school-aged children, which means we sometimes keep slightly unusual hours (e..g evenings and weekends) and tend to work less during school holiday periods. Occasionally this can mean we take a little bit longer to get back to you…but we do surprisingly well, considering.

If at any time you have a question – or need some help or advice, please do tag myself, or Sam into your Facebook posts or send an email to [email protected] which will be picked up by someone in the team.

Key Information 


1. My working hours are 9-5pm (BST/GMT) Mon-Fri although this may vary when/if I am travelling. This means if you email/post a question relating to the programme during those hours, you can expect to receive a reply within 24 hours if it’s a working day (longer if it’s the weekend). You may receive a reply from myself or from one of my team members.

2. My team members keep the same hours…so please respect their right to have an evening/weekend. This includes private messaging them on their personal Facebook accounts. If you do want to contact the team via Facebook please go via my page but we really do prefer email. If you send your message to [email protected] one of the team can pick it up there.


1. Due to the high numbers of students enrolled in my online programmes, I am not able to answer individual questions via email. If you would like to book a 1-2-1 consultation with me please email [email protected] for fees and availability.

2. If you have a question, please tag me in and I will reply within 24 hours if it’s a working day (working hours listed above). Please appreciate I get a LOT of notifications so if I miss your post, it is not intentional – so just re-tag me and or nag one of my team members starting with your community manager Sam Hill.


This Build Your Audience Programme contains all the information you need to build your online audience. If anything is unclear you can also ask me questions in our dedicated Facebook community. 

But ultimately the only person who can do the work is YOU.

So if you don’t use the membership materials and/or use the Facebook community to get support, the only person you can blame if you’re not successful is YOU.

To that end, you must take personal responsibility for your own learning. Which includes asking for help if you need it.

Not a member of my Build Your Online Audience programme but want to join? Join my Build Your Online Audience programme here

Thinking about joining my Build Your Online Audience programme? Listen to this podcast

Podcast shownotes

  • About this podcast episode and why you might be listening (01:45)
  • Why you don’t have to spend hours in the membership to be successful (4:35)
  • Different member success stories and why everyone is different (06:10)
  • Why everyone’s outcomes are different as they have different objectives (10:22)
  • Why you’ll get a return on investment (as long as you do the work) (12:15)
  • Where to start in the Build Your Online Audience programme ( 12:48)
  • Why you shouldn’t worry if you don’t do everything in the programme (14:31)
  • Why you have to be patient (and why it takes time to build an online audience) (15:29)
  • About the science of audience building class (and why you do it first) (17:16)
  • Why you’ll have to push yourself out of your comfort zone (19:02)
  • Where to start in the programme if you feel overwhelmed (22:56)
  • What to do when you lose your mojo or you get  stuck (24:14)
  • The different modules and what’s included in the standard version (27:40)
  • About our weekly group coaching call office hour (32:30)
  • What’s included in the premium version of Build Your Online Audience (32:56)
  • About the Get It done Sessions in the premium version  (34:18)
  • About our weekly office hour coaching calls and the guest experts (35:34)
  • What’s not included in Build Your Online Audience (36:20)
  • About the Build Your Online Audience team behind the scenes (36:50)
  • About my messenger bot and why it’ll help you stay organised (38:26)
  • Working hours that the membership team are available (38:30)


Buy my 2021 Social Media Diary & Planner 

[BONUS] Should you join my Build Your Online Audience Programme (podcast)

Other podcast episodes

[339] How To Build An Audience for an Online Course or membership (podcast)
[343] The three audiences you must build to create a successful online business (podcast)

Connect with me on Twitter, Instagram, Facebook and LinkedIn