how to go viral on twitter

[309] How to go viral on Twitter with Kerry Jordan

Are you launching a new product, service or marketing campaign and want it to go viral on Twitter?

Listen to this episode to find out how Kerry Jordan, a dog photographer, launched the National Dog Photographer’s Awareness Day, made it go viral on Twitter – and get picked up by national newspapers.

Here’s what you’ll learn in this episode:

  • Kerry’s business story (2:33)
  • Why Kerry decided to start her own awareness day (5:42)
  • How to create your own awareness day (6:40)
  • How to grow your awareness day on social media (and go viral!) (10:38)
  • How it has impacted Kerry’s business (15:31)
  • How to make the most of your awareness day (17:20)
  • How planning content has helped engagement on Kerry’s social media platforms (19:27)
  • How blogging has helped increase Kerry’s authority within her industry (24:21)


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Episode 191: How to use competitions in your marketing with Kate McQuillan

Kerry’s Blog Post: How National Dog Photography Day went Viral

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Jenni Fuch’s blog post for National Porridge Day

Rebecca de Jagar’s blog post for Baby Loss Awareness Week

Janet Murray’s article for The Guardian for Baby Loss Awareness Week

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