Getting a regular column in a newspaper or magazine can be a really good way to help grow your business.

In this episode, I share my advice on how to land a regular column and why it’s a good PR move.

Here’s what you’ll learn in this episode:

  • How most editors choose writers for their columns (1:50)
  • Why it all starts with building relationships with editors (2:45)
  • The importance of researching your target publication (3:03)
  • How to get to know an editor by pitching an opinion piece (4:01)
  • Why you need to start small - before building up to a bigger dream (4:28)
  • Whether you’ll get paid for your column (7:17)

Key resources

My YouTube channel

My video on how to write a press release

My video on how to write an email pitch for journalists

My blog post on how to write an effective press release for your small business

Register your interest in my course to create - and launch - your own planner

Order the 2018 media diary or join the media diary owners’ club

The Soulful PR Studio

Video of Soulful PR Live

Soulful PR for Starters

A PDF guide to navigating the podcast episodes

The new speaking page on my website

My blog post How to land a regular column in a newspaper or magazine

Soulful PR Podcast Community on Facebook: chat about the show with Janet and other listeners

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

What to do next

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