Getting a regular column in a newspaper or magazine can be a really good way to help grow your business.
In this episode, I share my advice on how to land a regular column and why it’s a good PR move.
Here’s what you’ll learn in this episode:
- How most editors choose writers for their columns (1:50)
- Why it all starts with building relationships with editors (2:45)
- The importance of researching your target publication (3:03)
- How to get to know an editor by pitching an opinion piece (4:01)
- Why you need to start small - before building up to a bigger dream (4:28)
- Whether you’ll get paid for your column (7:17)
What to do next
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