Securing a TEDx talk can really help to raise the profile of your business - and create new opportunities for growth.

In this episode, Helen Packham shares her experience of landing - and delivering - her first TEDx talk.

Here’s what you’ll learn in this episode:

  • Helen Packham’s business experience and how she turned a career in leadership development to running her own business coaching entrepreneurs (1:50)
  • How Helen helps entrepreneurs grow their brands through public speaking (3:15)
  • Helen’s thoughts on how delivering a TEDx talk helped her get back her confidence (6:02)
  • Exactly what a TEDx talk is (8:00)
  • Why a TEDx talk is a good idea to grow your business (9:20)
  • The skills you’ll pick up from giving a TEDx talk and how you can use them in your business (9:40)
  • Why doing a TEDx talk creates other opportunities (11:05)
  • How Helen has created her own speaking course as a result of doing a TEDx talk (11:31)
  • Tips on picking a subject for your TEDx talk - and something you are passionate about is the place to start (16:39)
  • Helen’s views on the three types of talk - the hero, the adventurer and the alchemist - and how to choose the right one for you (22:50)
  • How to make sure your proposed talk fits in with a TEDx theme (24:38)
  • The typical process when applying for a TEDx talk (24:52)
  • Helen’s advice on how to pitch a TEDx talk (27:29)
  • Helen’s experience of being a Soulful PR Studio member (31:00)

Key resources

My YouTube channel

My video on how to write a press release

My video on how to write an email pitch for journalists

My blog post on how to write an effective press release for your small business

Register your interest in my course to create - and launch - your own planner

Order the 2018 media diary or join the media diary owners’ club

The Soulful PR Studio

Video of Soulful PR Live

Soulful PR for Starters

A PDF guide to navigating the podcast episodes

The new speaking page on my website

Helen Packham’s website

Helen’s Facebook page

TED

Helen’s TEDx talk on YouTube

Chris Anderson

Helen’s article on speaking and Theresa May in The Independent

Soulful PR Podcast Community on Facebook: chat about the show with Janet and other listeners

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

What to do next

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