[227] How to make more sales (without being spammy) with Jessica Lorimer

how to make more slaes without being spammy with jessica lorimer

If selling makes you feel uncomfortable it can really hold you back in your business.

In this episode, sales coach Jessica Lorimer talks about the steps to follow if you’re just starting out or if you're looking to overhaul your sales strategy.

Here’s what you’ll learn in this episode:

  • Jessica Lorimer’s business story - how she moved from the luxury fashion industry to a successful sales coach (2:00)
  • Why Jessica thinks so many of us feel uncomfortable about sales (4:05)
  • How making a huge income means you’re also having a huge impact - because your products and services are helping people (5:29)
  • What a sales funnel is and why they are important to your business (10:56)
  • The key ingredients of a successful sales funnel (11:47)
  • A practical example of a successful sales funnel (13:07)
  • Why a sales funnel should make life simple for your audience (14:25)
  • The steps to follow if you’re just starting out or if your sales strategy needs a revamp (17:00)
  • What ‘selling effectively’ will mean to your business (17:35)
  • How to look the pricing of your products and services (19:45)
  • Why you need to train your audience to buy (24:15)
  • How to think about repeat business (25:39)
  • When people pay they pay attention (26:40)
  • Ideas for structuring your business to include premium products (28:40)
  • The importance of having your own traffic sources - a blog or a podcast, for example - outside of Facebook (32:49)
  • Tips on where to get started if you need more clients (34:06)

Key resources

My YouTube channel

My video on how to write a press release

My video on how to write an email pitch for journalists

My blog post on how to write an effective press release for your small business

Register your interest in my course to create - and launch - your own planner

Order the 2018 media diary or join the media diary owners’ club

The Soulful PR Studio

Video of Soulful PR Live

Soulful PR for Starters

A PDF guide to navigating the podcast episodes

The new speaking page on my website

Jessica Lorimer

Podcast How to get people to say yes to you with Matthew Kimberley (episode 57)

Jessica’s Smart Leaders Sell podcast

Soulful PR Podcast Community on Facebook: chat about the show with Janet and other listeners

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

What to do next

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