[412] How to make sure you don’t annoy your email subscribers with Rob & Kennedy

Ever worried that you’re annoying your email subscribers by sending too many emails? Want to know how many emails are enough and how you can keep your email subscribers happy?

Then you’ll love this podcast episode with email marketing experts and hosts of The Email Marketing Show Rob & Kennedy.

They share four things that you can do to make sure your email subscribers are your biggest fans. Find out why managing expectations is key to happy subscribers and how your subscribers can get to know you.

Discover tips and tactics if you think your email subscribers have fallen out of love with you and how you can win back sleepy subscribers.

They explain why you shouldn’t overthink email segmentation – and why you mustn’t be afraid to delete people from your email list.

PLUS how you can sell in your emails and still give value.

It’s full of really practical advice and takeaways that you can apply straight away in your own business.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast shownotes

  • About this podcast episode (0:20)
  • How Rob & Kennedy got started with email marketing (03:03)
  • Why you should stop worrying about sending too many emails (04:42)
  • How often Rob & Kennedy email their subscribers (06:28)
  • How to start your email relationship with a new subscriber (08:39)
  • Why it’s good to set up expectations in your intro emails (10:30)
  • Why it’s important that people understand your personality (13:45)
  • How you can use your own experiences to make your messaging interesting (15:26)
  • Why you need to segment different parts of your audience (16:55)
  • How to start segmenting your list and why you should start simple (19:17)
  • Why you need to look at the outcomes that people need when you segment (21:29)
  • How to win your subscribers back if they’ve stopped engaging (24:45)
  • How often you should run a re-engagement and what to do if you get no reply (27:16)
  • How to avoid sending your emails to the spam and junk folder (27:43)
  • How to create content that sells and still give people value in emails (28:30)
  • About Rob & Kennedy and my Build Your Audience programme (31:50)


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Other podcast episodes

[333] 39 surprisingly easy ways to increase your email subscribers (podcast)
[350] How to use surveys to increase your online sales with Rob & Kennedy (podcast)
[395] How to write addictive email copy with Rob & Kennedy (podcast)
[401] How often should you email your list (podcast)
[404] Five compelling reasons to email your list every day (or least more often than you do now) (podcast)

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