Chris Ducker is a serial entrepreneur, podcaster, author, and founder of the Youpreneur community.  He also owns several businesses, employing up to 400 staff, and is a trusted international business mentor.

In this episode, Chris talks about how you can monetise and grow your personal brand.

Here’s what you’ll learn this episode:

  • Chris Ducker’s business story and how his ‘Youpreneur’ community lead to his latest book ‘Rise of the Youpreneur’ (4:33)
  • Figuring out what you can sell and charging what you’re worth (8:33)
  • Why you should listen to your customers and create products/services that solve their problems (10:25)
  • Why you need to stop making so much noise online and start listening more (11:20)
  • The importance of having multiple income streams that support your business (16:15)
  • Why you need an audience and the significance of person to person (P2P) relationship building (20:05)
  • How you can target customers where they like to hang out online (24:21)
  • How to start with a pricing strategy (26:30)
  • The importance of great customer service in building your brand (29:10)
  • What you can learn from Disney World’s selling strategy (33:50)
  • Why you should be ‘seen to sell’ and how you can respond to people who don’t want to be sold to (36:40)
  • Conversion rates and why you need to continue to sell to people (39:50)

Key Resources:

Chris Ducker’s Website

Chris Ducker on Twitter and LinkedIn

Chris Ducker’s book ‘Rise of the Youpreneur’

The Youpreneur Community

My blog post on what I think when you send me a stroppy email

Register your interest in my course to create – and launch – your own planner

Soulful PR for Starters

The Soulful PR Top Talent programme

My YouTube channel

My vlog on how to deal with customers who say they can’t afford it

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

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