[432] How to plan and host your own Christmas market

Want to plan and host your own online Christmas market or virtual pop up?

Listen to this podcast I take you through the steps you need to take to create an online Christmas market – but can be applied to any type of virtual or online event.

You’ll learn how to take your online sale from idea through to creation and everything I’ve learnt from running my own online virtual events. Including the best tech to use depending on your budget.

Get clear on your aim for your sale (and why it’s not always about selling) AND how to map out your event from start to finish.

Discover the content that you need to create to make your event a success from email sequences to testimonials. And why planning and creating your content in advance will save you tons of time when it comes to promoting your event.

Find out why you need to think about your next online sale – before you finish mapping out your current one.

Plus what you REALLY need in place – if you want to charge people a seller’s fee or to get sponsorship for your online event.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}


Podcast shownotes


  • Why you should be clear on your aim for your online sale (02:30)
  • Why you need to consider your audience size before you plan your sale (03:20)
  • How to start small and then go big (05:49)
  • What you need to consider when planning your market (06:32)
  • How to choose the tech for your online event (08:33)
  • Why you need contingency plans in place at your online sale(10:19)
  • Why you need to create a high-quality event if people are paying (11:25)
  • How to map out your online sale from the start (12:17)
  • The content/emails you need to create for onboarding your sellers (13:01)
  • How to get your sellers together before the event (14:44)
  • The functional content that you need to create for your online market (16:25)
  • How to plan out a minute by minute schedule (18:01)
  • What you need to do at the end of your event (19:11)
  • Why you need to think of your next event while you plan your current event (20:15)
  • How to get people to book onto your next event (22:10)
  • How to think about sponsorship and charging a sellers fee (22:43)
  • Why people value what they pay for (23:10)
  • What you need to consider if you want to charge sellers for your event (23:49)
  • Why a warm engaged audience is really valuable (25:30)


Listen to this podcast if you’d like to find out how much it will cost to host an online event.
Join the waiting list for my Virtual Christmas market in a box

Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme

Other useful podcasts


[Bonus] How to sell your products or services at an online Christmas market (podcast)
[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social media Diary & Planner? (podcast)

Seven podcasts to help you with your email marketing (blog post)

[385] How to sell on Instagram Stories without feeling sleazy (podcast)
[320] How to host a Christmas sale on Facebook Live (podcast)
[426] The ultimate course launch checklist: how to plan and create content for a launch (podcast)
[429] How to plan and run a sell-out virtual event (podcast)
[431] How much does it cost to host an online Christmas market or virtual pop up (podcast)

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