[285] How to rebrand your business (without losing customers)

how to rebrand your business without losing your customers

Do you feel like your brand needs a refresh? In this episode I share my tips and strategies on how to rebrand your business - including how to recognise the signs you’re ready for a rebrand, the steps you need to take to make it happen plus the potential consequences of leaving it too late.

I’ll be drawing on my own recent experience of rebranding my own business, including my decision to drop my popular Soulful PR brand.

Here’s what you’ll learn in this episode:

  • Examples of branding in big business (3:19)
  • How do you know it’s time for a rebrand? (8:02)
  • Why I knew it was time for a rebrand in my business (20:05)
  • The consequences of letting your branding get out-of-date (25:15)
  • How to approach a rebrand (28:50)
  • Why you need to start by analysing what you’re offering people first (31:10)
  • Why you need to consider what your ‘message’ is (34:46)
  • How to change your brand step-by-step (without becoming overwhelmed) (39:30)
  • Why you need to be prepared to ditch previous work or content (43:30)


Episode 105: How to build a memorable personal brand with Phil Pallen

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