[380] How to set goals for audience growth in 2020 (and why you need to)

Would you love to know how to set realistic social media and online audience growth targets? How much is enough? Or maybe you’re thinking you don’t need to grow your online audience and are happy with how it is?

Maybe if you can get the target number of clients that you need through your current networks or face-to-face networking of people that you already know then chances are you don’t need an online audience.

BUT if you’d like to make online sales and grow those online sales and make money while you sleep then you definitely need an online audience and you need to set goals for the growth of that audience.

In this podcast I explain how to set audience growth targets for 2020 and how to work out how big your audience needs to be to achieve realistic targets.  I’ll also explain why you shouldn’t just expect to rock up online, and solely focus on building your business on social media. The metrics you should be looking at in order to assess your growth and surprisingly maybe how engagement and comments are more important than actual follower numbers.

PLUS I’ll also explain my “put out your fire first” strategy and why you need to follow up your hottest leads BEFORE embarking on your audience growth.

So if you’d like to look back at the end of 2020 and know that you’ve doubled your email list or tripled your social media following and hopefully your sales – then you really do need to listen to this podcast episode. I’d love to know what you think…


{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast shownotes

  • Why you need to know what growth you want to achieve and define your goal (5:17)
  • Why your audience might need to hear from you multiple times before they buy (11:00)
  • What metrics to track on social media and why engagement is more important than followers (13:25)
  • Why you should be careful not to rely solely on social media for your audience (14:21)
  • Why email marketing data is more reliable for predicting sales than social media likes (16:20)
  • Why you should look at your social media and email marketing referrals to your website (18:42)
  • Why you should analyse email lists and ask yourself if they are still your ideal client/customers (18:45)
  • How to work out your audience growth rate and use your actual data to make sales predictions (19:36)
  • Why it’s so important to set targets to grow your audience (and why it’ll motivate you) (21:03)
  • What to do if you haven’t really got an audience yet and how to try different growth strategies (23:34)
  • Why you shouldn’t worry about being on every social media platform (25:21)
  • How to create a yearly content plan (and why you need to to achieve your growth) (26:21)
  • How to use your yearly content plan to support your audience growth (30:34)
  • Why you should focus on getting enough money into your business before you focus on your audience growth (31:30)


Janet Murray’s Audience calculator

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