Do you struggle to set your prices?  Are you unsure how to work out your profit margins and sales targets?

In this episode, I offer four easy-to-follow steps that will help you set your prices successfully, no matter whether you’re a product or service based business.

Here’s what you’ll learn in this episode:

  • The most common mistake people make when setting their prices - and why you shouldn’t do this (7:49)
  • How to set your prices for a product-based business (8:50)
  • How to set income goals to help you decide on your required profit margins and costings (11:38)
  • How to set your prices for a service-based business (17:58)
  • How to work out your overheads (19:06)
  • Whwn you should research how much others in your field are charging (22:20)
  • Why curating social proof is vital for justifying your prices (27:20)

Resources

Love Marketing, Make Money Income Goals Checklist

Soulful PR Studio Wait List

Episode 140: Should you put your prices on your website

Episode 258: How to get testimonials that convert

Media Influence Live

Soulful PR Studio

Soulful PR Podcast Guide

My YouTube channel

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional

Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

Recent Podcasts

[371] How to develop a Facebook page strategy
Listen Now →
[370] How sharing personal experiences can boost engagement on your Facebook page
Listen Now →
[369] Why opinionated content works well for your Facebook page (and how to do it well)
Listen Now →

Pin It on Pinterest