Do you struggle to set your prices?  Are you unsure how to work out your profit margins and sales targets?

In this episode, I offer four easy-to-follow steps that will help you set your prices successfully, no matter whether you’re a product or service based business.

Here’s what you’ll learn in this episode:

  • The most common mistake people make when setting their prices - and why you shouldn’t do this (7:49)
  • How to set your prices for a product-based business (8:50)
  • How to set income goals to help you decide on your required profit margins and costings (11:38)
  • How to set your prices for a service-based business (17:58)
  • How to work out your overheads (19:06)
  • Whwn you should research how much others in your field are charging (22:20)
  • Why curating social proof is vital for justifying your prices (27:20)


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