[251] How to turn LinkedIn conversations into sales with Jo Saunders

how to turn linkedin sales with jo saunders

Have you connected with prospective customers on LinkedIn but are unsure how to turn those conversations into sales?

Jo Saunders, a LinkedIn and social media marketing expert, explains how you can use the platform to build your visibility, authority and influence for your business.

Here’s what you’ll learn this episode:

  • Jo’s business story (4:12)
  • How to turn the conversations you’re having with people on LinkedIn into sales (7:05)
  • How to start conversations around your content (8:50)
  • Why using links in posts reduces your reach (11:10)
  • Tricks you can use to increase engagement across your posts (12:20)
  • How to make video work well for LinkedIn (14:20)
  • How to repurpose content for LinkedIn (17:00)
  • How growing relationships with people through LinkedIn can help lead them to becoming a customer (19:20)
  • How to manage and develop relationships on LinkedIn that will benefit your business (22:05)
  • How to use LinkedIn to attract your target customer (25:50)
  • How to use LinkedIn to get prospective customers to come to you (28:05)
  • Why you should write articles that aren’t about you (34:02)
  • The difference in engagement between publishing posts and articles  (35:28)


Jo Saunders’ Website

Jo Saunders on LinkedIn and Twitter

Janet Murray on LinkedIn

Social Media Marketing World

Episode 185: How to use LinkedIn to grow your business with Mark Williams aka Mr LinkedIn

Episode 198: How to get more engagement on LinkedIn


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