[381] How to use awareness days to create engaging content for your business

Want to know how to use awareness days to create engaging content to promote your business?  In this podcast episode I explain how to use awareness days to create engaging, relevant content that will help you engage your ideal customers/clients -and make sales.

I explain the four types of content you should be sharing regularly to guarantee engagement. PLUS how to use awareness days like International Women’s Day, National Nothing Day and events like the The Golden Globes film awards to create engaging content about your business.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast shownotes

*The two MAIN questions to keep in your mind when thinking about how to use an awareness day and listening to this podcast

  1. How is this day relevant to me and my business? 
  2. How is this day relevant to my audience?
  • How my experience in journalism inspired me to create the media diary (3:58)
  • The four types of post you should use to get engagement (4:53)
    • 1 – ‘I need to know this’ content – content that’s useful – tips and advice (5:16)
    • 2 – ‘I know about that’ content – content where you ask people a question about what’s going on in your life or biz (6:05)
    • 3 – ‘I know how that feels’ content – content that people can relate to (7:26)
    • 4 – ‘This is what I think’ content – content that can divide people and can be opinionated (8:40)
  • How often you should use awareness days and why you shouldn’t use too many (11:17)
  • Some examples of January awareness days and how you could use them (12:56)
  • The *two questions you need to ask when creating content for awareness days (13:24)
  • What questions to ask when you’re deciding which piece of content to create (15:20)
  • How to find inspiration if you are struggling for content ideas for an awareness day (16:40)
  • How to create content for generic awareness days that can work for any industry (20:20)
  • How to create personal relatable content and apply that to awareness days  (22:26)
  • How to think laterally about awareness days and make them relevant to you (23:30)
  • Why you shouldn’t use every single awareness day  (27:25)
  • How to stand out with popular awareness days by using them differently to others (33:55)
  • Why everything is a content opportunity if you use the two questions and creative thinking (36:29)


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