[415] How to use TikTok to build your online audience with Sam Bearfoot

Wondering if TikTok is right for your business? But not really sure if it’s your ‘thing’? Perhaps you think it’s just for teens and you’ve got no idea where to start?

If this sounds familiar then this podcast episode with marketing expert Sam Bearfoot is a must-listen. Sam explains exactly how you can use TikTok to build your online audience and promote your business.

Find out the best type of content to create on TikTok and why being authentically ‘you’ – will help you create content for TikTok and help you stand out amongst the crowds.

Discover how you can use TikTok to get people into your messages and grow your other social media platforms like Instagram.

Even if you’ve never used TikTok before – Sam explains how to get started with TikTok and how you can get inspired and begin creating content for TikTok (and why it doesn’t have to just be dancing!).

Plus how you can save time by repurposing the content you create on TikTok on your other social media platforms.

Sam shares so much value in this episode – I’d love to know if you’re inspired to start.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

Podcast shownotes

  • About my Build Your Audience programme and my Get It Done sessions (1:36)
  • About Sam and how she helps businesses grow (4:38)
  • How Sam has shifted her business from just being the ‘Instagram girl’ (6:52)
  • Why it’s harder to work with people if you don’t show up authentically (8:22)
  • Why you’ll stand out more if you are authentically you (12:54)
  • How TikTok compares other social media platforms like Instagram (15:15)
  • How to create your Tok Tok videos and decide on your content (16:29)
  • How TikTok has grown  and why it isn’t just for teenagers anymore (18:08)
  • How to make sure you have the right audience on TikTok (19:20)
  • How to get inspiration on TikTok and why you need to use music (20:43)
  • Why you need to curate TikTok so that see what you want 21:27
  • Why it doesn’t have to be music that you use on TikTok (22:02)
  • How Sam approaches content creation on TikTok (23:10)
  • Why TikTok is great for video editing (25:41)
  • How to use hashtags on TikTok (and how it’s similar to Instagram) (28:10)
  • Why you should repurpose your TikTok videos on other platforms (29:58)
  • Why TikTok will take you out of your comfort zone (but you should just do it) (31:31)
  • How to get inspiration from TikTok and how to start on TikTok (33:45)
  • How to use TikTok to talk to people – even if they don’t follow you  (36:11)
  • Why being yourself online really works (39:45)


Find out more about my Build Your Audience Programme

Sam Bearfoot Instagram

Sam Bearfoot Website

Sam Bearfoot TikTok

TikTok accounts recommended by Sam


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The Matthew Hussey

Other useful podcasts

[347] How to create engaging social media posts even if you hate being on camera (podcast)

[377] How to write super engaging copy about your business with Jo Watson (podcast)

[343] The three audiences you must build to create a successful online business (podcast) 

[373] How to get more followers on any social media platform (podcast)

[384] How to be more yourself in your social media content with Natalie Lue (podcast)

[405] The secret to creating bingeworthy content (podcast)

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