How to get the most out of your 2019 Media Diary

Investing in the 2019 Media Diary and/or Media Diary Owners’ Club is a great way to save time and money on your content planning and creation – and ensure you never run out of ideas.

The diary is jam-packed with awareness days and key dates you can use to plan out your media content across the year. Not only will this save you time (no more trawling the web for inspiration for blog articles, social media updates or ideas to pitch into the press), it will also make it easier for you to produce content in batches and repurpose your content.

But when you’re running a business single-handed – or even in a small team –  it’s easy to feel overwhelmed. And when things get really busy, content planning and creation can end up slipping further and further down your to-do list.

With that in mind, here’s a guide to making the most of your 2019 Media Diary.

1.Set up a dedicated email folder for the 2019 Media Diary 

Redirect any mail relating to the 2019 Media Diary into the folder, so you can find emails easily (we’ll email every you month with new dates to add to your diary).

While you’re at it, do whitelist my email address (i.e. add it to a safe list of emails) to ensure they don’t end up in spam. The method for doing this will vary according to your email provider, but if you Google ‘how to whitelist an address with [INSERT NAME OF EMAIL PROVIDER]’ you can easily find instructions.

N.B. If you use a different email address for PayPal, that’s the one we’ll have on file for you associated with your diary purchase, so let us know which address you’d like us to use to keep in touch with you.  

2.Bookmark the Media Diary Owners’ Club membership site (if applicable)

If you’ve also joined the Media Diary Owners’ Club bookmark the URL for the membership is (this is where you’ll be able to access the digital resources when they’re available). Please bookmark this.

If you’ve joined the Media Diary Owners’ Club you’ll get access to a private Facebook group. This is the place to pose questions (both to myself and other members) and have conversations about your content planning and creation.  So go ahead and introduce yourself.

We will also email you dates of our four quarterly coaching calls as soon as these are available. Add these to your diary (a replay will be available, but it’s always better to attend live if you can).

If you’ve purchased your 2019 Media Diary but didn’t join the Media Diary Owners Club, you can upgrade to add the membership here.


3.Schedule time to create your media plan

Block out half a day (or at least a couple of hours) for an initial planning session with your diary. Take some time away from your usual place of work if you can – ideally somewhere where you feel relaxed e.g. a favourite cafe or hotel lobby. If you try to do it in fits and starts, not only will it take you longer, you’ll struggle to get into that creative zone where your ideas are flowing (which is exactly where you need to be).

Your diary includes detailed instructions on how to personalise your media planning (i.e. selecting which awareness days/key dates to add) and creates yearly, quarterly and weekly content plans. But do remember that your media diary is not a static document (you should be adding dates to it throughout the year).

4.Schedule regular time for planning and content creation

I wish I could tell you there was a magic solution to your PR/marketing challenges. But while the 2019 Media Diary is a fantastic resource, it is not a magic solution. You do need to put in the work.

That means setting aside a good half-day, with no interruptions, to mark up your media diary for the year and creating quarterly, monthly and weekly plans. Ideally you should be working on your weekly plans at last a couple of weeks ahead, so block out time in your diary to do this (ideally at the same time each week).

You’ll also need to set aside regular time for content creation. I’ve created dozens of podcast episodes on how to create engaging, shareable content. 

Follow the steps I lay out for you and you’ll publish much better quality content in 2019 than you could have imagined (and you’ll do it more regularly).  

But if you miss steps out – particularly in this all-important planning stage – then you’ll be right back where you started in no time. And I don’t want to sound all schoolmarmish…but I don’t want to have to say ‘I told you so’.

5.At the same time, be realistic

It takes at least a year of consistent work to build an audience and create a content strategy that really works for your business. So set realistic goals, be kind to yourself and try not to compare yourself unfavourably to others.

In my experience, ‘comparisonitis’ is the biggest threat to content marketing success. Comparing yourself to others you perceive as more successful is not helpful: they may be further on in their journey, have more money and resources at their disposal, be working in a completely different industry…the variables are endless. Focus on your own content, on your own improvement and get there in your own time.

6.Ask if you need help

If you’re stuck on something, please don’t struggle in silence. If you’re a member of the Media Diary Owners’ Club, post your challenge in the Facebook group, tag me in and I’ll jump in and give you some help. You’ll also get support and advice from other members, which can be invaluable. My assistant Jo-Anna Francis is also on hand to help, so tag her in too (in fact you’ll probably get a speedier response). If you’re not a member, drop us a line on [email protected]

If you’re reading this and haven’t yet bought your 2019 Media Diary or joined the Media Diary Owners’ Club, then you can find out more here and grab your copy of the diary.