If you want to get coverage in newspapers, magazines and on radio and TV, it’s a good idea to know how to put together a compelling press release.
In this episode, I share my tips on the key ingredients of a press release, including how to write one and who you should be sending it to.
Here’s what you’ll learn in this episode:
- When you should send a press release (2:56)
- Key pointers on how to put a great press release together (4:14)
- How to craft a great opening line for your press release (5:35)
- How to make use of quotations in your press release (7:28)
- What to put in the ‘notes to editor’ section (8:34)
- Whether you should include photos (8:43)
- Who you should send the press release to - and why you should avoid generic addresses (9:05)
- What to do if you don’t get a response (9:35)
What to do next
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