If you want to get coverage in newspapers, magazines and on radio and TV, it’s a good idea to know how to put together a compelling press release.

In this episode, I share my tips on the key ingredients of a press release, including how to write one and who you should be sending it to.

Here’s what you’ll learn in this episode:

  • When you should send a press release (2:56)
  • Key pointers on how to put a great press release together (4:14)
  • How to craft a great opening line for your press release (5:35)
  • How to make use of quotations in your press release (7:28)
  • What to put in the ‘notes to editor’ section (8:34)
  • Whether you should include photos (8:43)
  • Who you should send the press release to - and why you should avoid generic addresses (9:05)
  • What to do if you don’t get a response (9:35)

Key resources

My YouTube channel

My video on how to write a press release

My blog post on how to write an effective press release for your small business

Register your interest in my course to create - and launch - your own planner

Order the 2018 media diary or join the media diary owners’ club

The Soulful PR Studio

Video of Soulful PR Live

Soulful PR for Starters

A PDF guide to navigating the podcast episodes

The new speaking page on my website

Soulful PR Podcast Community on Facebook: chat about the show with Janet and other listeners

**MY BOOK ** Your Press Release Is Breaking My Heart (A Totally Unconventional Guide To Selling Your Story In The Media)

My FREE Soulful PR Facebook Community: tips & advice for promoting your business

Connect with me on Twitter, Instagram and Facebook

What to do next

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I’d also love it if you could take a few minutes to  leave an honest review and rating for the podcast on iTunes. I read every one personally and may even read yours out on the show.

And don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

 

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