[395] How to write addictive email copy with Rob & Kennedy

Would you love to know how to write email copy that’s so addictive that people can’t wait to receive your emails?

In fact, they are so keen to get their hands on your email newsletter and find out what you’ve got to say – that if it doesn’t arrive when it normally does – they email you to find out where it is?

If so you’ll love this special podcast episode with email marketing experts Rob & Kennedy which was recorded at my live content planning masterclass 2020Sorted.

They explain how to create curiosity and desire in your emails and the types of call to action you can include to make sure that your reader takes action. They share seven ways to get people addicted to reading your emails and make sure they open them.

It’s full of really practical advice and takeaways that you can apply straight away in your own business.

I’d love to know what you think.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast shownotes

  • Where does email marketing fit in your marketing strategy (5:21)
  • How to get people on your email list (6:07)
  • Why you must always have a call to action in your email newsletter (7:12)
  • Why you shouldn’t worry about emailing your newsletter list (9:25)
  • How to create curiosity and desire in your email newsletter  (12:01)
  • Why you must put your personality into your email newsletter (13:41)
  • How to use your own experiences to create content for your email newsletter (16:03)
  • How to write addictive email newsletters that get subscribers excited (18:42)
  • Seven ways to get people addicted to opening your emails  (20:30)
  • How to sell in your emails and how often you should (25:37)
  • Reasons that you must always sell in your emails (27:04)
  • Why your email must be about helping your customer and not selling your product (27:47)
  • Ways to seamlessly pitch from your main email story through to a sell (28:17)


Get my  Instagram Engagement Playbook 

Other podcast episodes

[333]  39 surprisingly easy ways to increase your email subscribers (podcast)
[335] How to create a high converting lead magnet (podcast)
[343] The three audiences you must build to create a successful online business (podcast)
[348] How to write social media posts that sell (podcast)
[375] How to get your first 1K email subscribers (podcast)
[378] How to use hashtags to build your online audience (podcast)
[386] The four types of content to create that will help you make more sales in 2020 (podcast)
[390] How to stop overthinking your content (podcast)
[391] How to write better social media captions (podcast)
[392] How to get more engagement on Instagram (podcast)
[393] How to create engaging content when you only sell one product or service (podcast

How to create an editorial calendar for your business (blog post)

How to write social media posts that sell (online masterclass)

Content Planning Masterclass

Join the Media Diary Owners Club 

Order your 2020 Media Diary here

Join my Build Your Audience Programme

How to add closed captions to your video using Rev and Kapwing

Join my get your podcast live in 60 days course 

#2021Sorted Buy your ticket 

How to create a high-converting lead magnet course

Buy my book Your press release is breaking my heart



Social Media Video Engagement Playbook

Social Media Engagement Playbook

Instagram Engagement Playbook

LinkedIn Content Strategy Playbook

Connect with me on Twitter, Instagram, Facebook and LinkedIn