[391] How to write better social media captions

Do you ever get stuck when you’re writing social media captions? Or maybe you find the ones that you write just aren’t engaging enough for your audience?

Well, if any of that resonates with you, you’re going to love this podcast episode. In it, I talk about how to write more engaging social media captions.

I explain why you need to write as you speak and how to figure out your unique brand voice. I share five tips for creating your own really engaging social media posts. PLUS the three types of caption you can create to get engagement from your audience. They’re so actionable, you can start using them on your social media posts straight away.

I also explain how I create those tiny moments of drama in my social media posts. I share tons of examples of the captions that I publish on my own platforms – including my Instagram posts (and why it doesn’t take as much time as you’d think).

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}

Podcast shownotes

  • About this podcast (5:27)
  • Why you should write as you speak and how to figure out your brand voice (5:50)
  • Why you need to work out your unique brand voice (10:50)
  • Why keeping your captions as short as they can be will have the most impact (11:50)
  • How to make people engage with you by having a call to action on every caption (14:30)
  • How to focus your audience by taking them straight to the drama (16:50)
  • Why you should have just one focus in your social media caption (19:15)
  • How to layout your captions and make them easy for people to read (20:25)
  • How to create a call to action caption and when to use it (21:17)
  • How to create an explainer caption and how to use it with an image (24:22)
  • How to create a story caption and why it should be compelling rather than lengthy (28:05)
  • How to make your story post memorable and why it should create a single takeaway for your reader (30:39)
  • How to increase your engagement by creating relatable tiny moments  (33:34)


Instagram @JanMurrayUK

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