[377] How to write super engaging copy about your business

Ever wondered how some people just seem to nail it on social media or their Facebook ad just speaks to you? Want to know how to write super engaging copy for your website or social media?

In my latest podcast, I speak to copywriter Jo Watson who describes herself as an editor and ‘writer of stuff’. She explains how to show your personality in your writing (and why you need to). PLUS why you need to make people really feel something when you write. Even if they disagree with you.

Jo is well-known on LinkedIn for her slightly sweary ‘tell it like it is’ approach and her personality is well-reflected in her writing. She has a truly distinctive writing voice and explains how to create personality in your writing and how if you produce great content then people won’t forget about you (even if you go on holiday for a month).

Jo also explains how you can show your authority – even if you don’t feel confident enough to actually post on social media. She doesn’t have a social media strategy – and believes very much in showing up and being present, being yourself and writing as if you were talking to a friend at the pub.

Jo also talks about how to go about hiring a copywriter that really is a copywriter (and not just a VA who says they’ll ‘have a go’) and why it’s really important to look at the return on investment that it will bring to your business.

I’d love to know what you think. I hope you enjoy the episode.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode}


Podcast shownotes

  • About Jo and why she defines herself as a ‘writer of stuff’ (4:06)
  • How Jo went from  being a teacher to a copywriter and built her business (5:05)
  • How Jo develops personality in her writing and why she doesn’t think you need a social media strategy (14:15)
  • How Jo got started on LinkedIn and how ‘saying it like it is’ helps build relationships and engagement (16:23)
  • Why you need to be present on social media and only post if you have something to say (19:03)
  • How to stay on people’s radars by posting great content so they won’t forget you (23:15)
  • How to show up and write well and why everyone can tell stories (25:47)
  • How to build your confidence and show your values on social media (26:56)
  • Why you’ll lose trust and authority if you write or say things that are ‘off brand’ (30:47)
  • How to get more personality into your writing and how everything is a content opportunity (37:01)
  • Why you need to think about what people are interested in and make people feel something when you write (42:50)
  • Why you shouldn’t limit your marketing to one ideal client type (50:03)
  • How to get personality into your writing and why you should keep it simple, relatable and in your own voice (54:54)
  • How to hire a copywriter for your business and why you should look at the return on investment (58:03 )


Connect with Jo on LinkedIn
Jo’s website 

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[348] How to write social media posts that sell (podcast0
[372] How to build an engaged online audience (podcast)
[375] How to get your first 1k email subscribers (podcast)


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