leadmagnetcourse

You also know you need to create a lead magnet - a digital resource or download that will encourage your ideal customers/clients to sign up for your email list.

But how do you decide on the best topic for lead magnet? Should you create a cheat sheet, check list, ebook, video tutorial, discount code…or something else entirely? And how do you actually get people to sign up for your lead magnet? Not to mention the really scary part: working out how to capture peoples’ email addresses and actually deliver the lead magnet to their inbox. 

It all feels SO overwhelming

If this sounds familiar, you’ll love my new online course How To Create a High-Converting Lead Magnet. 

In it, I guide you through the whole process: from deciding on an idea for your lead magnet (one people will actually want to sign up for) to creating your lead magnet (I’ve got a template that will show you what to write in every paragraph) to actually getting people to sign up for your lead magnet (and deliver it to their inbox).

How to create a high-converting lead magnet for your business

Introductory price £99 - soon to be £198

Here’s what you'll learn:
  • How to choose the right topic for your lead magnet Learn the four key features of an effective lead magnet so you can quickly identify the ideal topic for your lead magnet and start creating it.
  • How to create your lead magnet
    Learn how to create a simple lead magnet for your business using my lead magnet template, which will guide you on what to include in every single paragraph. Without the pressure of having to think of what to write in every section, you'll have it done in minutes (30 to be precise). 
  • How to get people to sign up for your lead magnet
    Sending people to a dedicated web page where the only action they can take is sign up for your lead magnet will vastly improve your conversions. I'll give you a video walk- through of how to create a simple landing page for your lead magnet (even if you don't have web design skills - I don't) using a free tool called Leadpages. 
  • How to use your lead magnet to turn your email list subscribers into paying customers/clients
    You'll get my lead magnet marketing checklist, which contains 39 + strategies you can use to promote your lead magnet on your website, by email on and social media (including Facebook, Twitter, LinkedIn, Instagram & more).
     

Here's what you get

video tutorials

Video ‘walk -throughs’ of the steps you need to take to create a high-converting lead magnet

templates

Handy frameworks you can follow that set out what you should include in your lead magnet and landing page - paragraph by paragraph

swipe files

Sample copy for various lead magnets so you can get a sense of the style your lead magnet should be written in - along with suggested word counts

Learning modules included

You'll learn the four key features of an effective lead magnet so you can quickly identify the ideal topic for your lead magnet and start creating it. Plus you'll learn the common mistakes people make with lead magnets (so you don't make them too).  You can also pick my brain about your idea in our dedicated Facebook group - so you can be certain you're on track before you get started. 

Learn how to create a simple lead magnet for your business using my lead magnet template, which will guide you on what to include in every single paragraph. Without the pressure of having to think of what to write in every section, you'll have it done in minutes (30 to be precise). 

Sadly creating your lead magnet is not enough - you have to get people to actually sign up to it.  You'll get my lead magnet marketing checklist, which contains 39 + strategies you can use to promote your lead magnet on your website, by email on and social media (including Facebook, Twitter, LinkedIn, Instagram & more). 

Sending people to a dedicated web page where the only action they can take is sign up for your lead magnet will vastly improve your conversions. I'll show you how to create a simple landing page for your lead magnet (even if you don't have web design skills - I don't) using a free tool called Leadpages. 

Bonus Session: 

You'll learn the four key features of an effective lead magnet so you can quickly identify the ideal topic for your lead magnet and start creating it. Plus you'll learn the common mistakes people make with lead magnets (so you don't make them too).  You can also pick my brain about your idea in our dedicated Facebook group - so you can be certain you're on track before you get started. 

How to create a high-converting lead magnet for your business

Introductory price £99 - soon to be £198

‘I've added 1900 subscribers and made £15k of sales as a result

Before I started working with Janet I'd never heard of a lead magnet (despite working in PR for 15 years). I had been so obsessed with social media I had neglected email marketing completely. I have a habit of starting things and not finishing them, but using Janet's step-by-step guide, creating my lead magnet was easy and fun. In six months, my email list has grown by 1900 and I can directly track that back to £15k of client bookings. Who knows how much more work I'll get in the future from people on my list? Thank you Janet - investing time and money with you has made me more confident, inspired and my business is thriving.

Helen Reynolds

Communications Consultant

helreynolds.com

'I added 700 new subscribers to my list and I'm converting them into customers'

I knew I needed to grow my email list - but I wasn’t sure how to get started. Using Janet’s resources helped me create my first lead magnet - a guide for virtual assistants on how to get clients - in a matter a days. Not only have I added 700 new subscribers to my list,  I’ve sold 350 books and launched a membership programme for VAs - all of which was made much easier by having an email list. 

Catherine Gladwyn , 

Author and VA

howtobeava.co.uk

Is this course right for you?

Yes

You run your own product or service-based business and haven't yet created a lead magnet to start bringing new subscribers to your email list or you have a lead magnet but it isn't converting as well as you hoped.

You run your own PR/digital marketing/content agency and want to build your email list.

You are a social media manager / Digital Mum and want to build your email list.

You work for a charity/not-for-profit organisation and want to build your email list.

No

You’re looking for a magic solution. I’ll show you how to create a lead magnet - but YOU actually have to create it (or someone in your team does).

You’re not ready to invest the time in learning and development

You already have high-converting lead magnets in place and are happy with the numbers on your email list

About Janet

Janet Murray is a content marketing expert, podcaster, author and international speaker who helps entrepreneurs and creatives get better at marketing so they can make more money. Over the past few years, she has built her email list to over 15k  - which has helped her generate of £1m of sales of her products and services (which include online courses, memberships and content planners). Instrumental to this has been the creation of a number of high-converting lead magnets.

How to create a high-converting lead magnet for your business

Introductory price £99 - soon to be £198

FAQ

How much is the course?

OFFER PRICE £99 soon to be £198

What does the course include?

Video tutorials

Session 1: Developing an idea for your lead magnet

Session 2: Creating a high-converting lead magnet (in 30 minutes or less)

Session 3: Creating a simple landing page for your lead magnet (and why you need to)

Session 4: How to promote your lead magnet (39+ strategies)

Bonus session: How to write effective landing page copy for your lead magnet

Key downloads

  • Lead magnet template and swipe copy (example)
  • Template + swipe file for writing landing page copy
  • Lead magnet promotion checklist

Is this course suitable for both product and service-based businesses?

Yes.

Is this a ‘live’ class or can I work through the materials in my own time?

There are no ‘live’ classes in How To Create A High-Converting Lead Magnet. You can work through the materials in your own time.

Do you offer a payment plan?

We don’t offer a payment plan for this course.

Do you offer refunds?

Please be advised that we don’t offer refunds, so please read the course description carefully and email us on [email protected] with any questions you have before buying so you can ensure you’re making the right decision.

Is this course included in your membership community?

No – How To Create A High-Converting Lead Magnet is not included in the Love Marketing Membership.

There are similarities to the Lead Magnet Challenge which is available in the membership but this is a much more comprehensive course.

How long will I have access to the course?

You will have access to the course for a year from your purchase date.

What if I have any questions when I’m working through the course?

There is a private Facebook group for people that have purchased the course, where you can ask questions, get feedback and assistance.

 

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The content planning masterclass for coaches, creatives and entrepreneurs - Nov 14th & 15th